Peel Fruit Yves Béhar

Last update at 06 · 03 · by milo

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Yves Béhar was the Chief Creative Officer of the wearable technology company, Jawbone, from 2003 until 2017.

In 2010, Béhar redesigned the Jawbone branding, packaging, communications and products. Behar designed the JAMBOX and BIG JAMBOX, a family of bluetooth compact audio speakers and also the UP: Jawbone’s app-powered health and wellness wristband.

Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of the design object & design process.


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