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KangaROOS KangaROOS Shopify store migration: The history of the brand begins in 1979 with Bob Gamm, the American company founder.
Ecommerce

Last update at 16 · 04 · by milo

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Project

A Shopify store migration for the KangaROOS brand featuring a custom product page with builtin interaction sections, optimized collection & landing templates for KangaROOS products.

Update 2024 with new functions, metafields as filters and templates.
Die Geschichte der Marke beginnt im Jahr 1979 mit Bob Gamm, dem amerikanischen Unternehmensgründer. Er ist der Erfinder der „ORIGINAL SHOES WITH POCKETS“. Der Architekt und passionierte Läufer gehört zu den Joggingfans der ersten Stunde und verbringt viel Zeit damit. So viel Zeit, dass ihn auch die lästige „wohin mit meinem Schlüssel“-Frage nicht loslässt.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

KangaROOS

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Solution

Live view —
KangaROOS UX enhancements KangaROOS scalable operations for B2C e-commerce
Live view —

Omnichannel Shopify

An omnichannel approach changes everything; KangaROOS reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

KangaROOS now has a real-time, aggregated view of their effective omnichannel marketing. The KangaROOS aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The KangaROOS result is a marketing operation that's more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Details

Setup

Multi-Channel Retailing
Enterprise Features
PCI Data Security Standard
Cross Platform Content

Balance

Snippet Schema Optimization
User Behavior Analysis
Analytics-Driven Improvement
Iterative Improvement

Structure

Impulsive Purchasing Behavior
Efficient Local Fulfillment
Optimized Workflow
Enhanced Trust Signals

Facts

Structure

Improved Strategy

81 %

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Numbers

Analysis

  • + 47% System Integration
  • + 32% Advanced Process
  • + 42% Customer Retention

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SEO

Optimized Visibility Score

81 %

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Improvements

Conversion rate

Cro

Statistics

Info

KangaROOS Shopify store migration: The history of the brand begins in 1979 with Bob Gamm, the American company founder.

Tech

Software: Shopify
Work: Development
Multi-Channel Retailing
Last Update:

Category

Frictionless Shopping Experience
Reduced Delivery Friction
Liquid
Json
Ecommerce

The KangaROOS Figures

A brand driven unique experience
wrench Fulfillment Integration brushMobile Optimization mouseMultilingual Implementation statsScalable Operation

Workflow

KangaROOS Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

KangaROOS Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch KangaROOS
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceShopify

KangaROOS Showroom

KangaROOS iterative improvement KangaROOS UX enhancements KangaROOS long-term ROI growth KangaROOS scalable operations for B2C e-commerce KangaROOS backend system integration

Strategy

1

Customer Journey

Analyzing how customers interact with KangaROOS store and improving their experience.

2

Visibility Strategy

Ensure KangaROOS product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Seamless Experience

Seamless shopping experience across multiple platforms, including KangaROOS, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent KangaROOS customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to KangaROOS customer service.

6

User Experience (UX/UI)

Improved KangaROOS design and navigation to make shopping easier and more enjoyable.

Numbers

1

6 Custom Metafields

Store and display additional data beyond the standard fields.

2

1429 Media files

MediaFile API allows for more control over file management.

3

14 Templates

Defining structure can significantly boost sales, conversion rates.

4

5 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

8 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

12 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

KangaROOS Media

KangaROOS Shopify store migration: The history of the brand begins in 1979 with Bob Gamm, the American company founder. View article at KangaROOS

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Praep® UK

We simply loved the fact that working with milo 3oneseven means less talking more solving. And you know you found a pro when he explains you the soluti...

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milo 3oneseven is the only expert who can clearly list out what the root cause that affects our website speed. And milo was very patient and good in so...

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Teewerk

Wir haben milo 3oneseven für ein Troubleshooting angefragt, nachdem uns zwei andere Agenturen mehr oder weniger im Stich liessen. Er hat das Problem s...

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Papa Vince

My shopify store had an average score of 10. After few tweaks, I was able to bring up to 22. I hired Milos to improve the speed significantly...

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Om Ya B2B

milo 3oneseven is an incredibly professional, has a knowledge that amazed me, it was so comprehensive. I contacted him because I wanted to speed up my ...

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.