♥ & ☠ & Shopify &
Ecommerce
KangaROOS KangaROOS Shopify store migration: The history of the brand begins in 1979 with Bob Gamm, the American company founder.
Ecommerce

Last update at 16 · 04 · by milo

‧‧‧ One of 622

Project

A Shopify store migration for the KangaROOS brand featuring a custom product page with builtin interaction sections, optimized collection & landing templates for KangaROOS products.

Update 2024 with new functions, metafields as filters and templates.
Die Geschichte der Marke beginnt im Jahr 1979 mit Bob Gamm, dem amerikanischen Unternehmensgründer. Er ist der Erfinder der „ORIGINAL SHOES WITH POCKETS“. Der Architekt und passionierte Läufer gehört zu den Joggingfans der ersten Stunde und verbringt viel Zeit damit. So viel Zeit, dass ihn auch die lästige „wohin mit meinem Schlüssel“-Frage nicht loslässt.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

KangaROOS

KangaROOS UX enhancements KangaROOS scalable operations for B2C e-commerce

Omnichannel Shopify

With omnichannel shopping becoming the new norm, KangaROOS reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

KangaROOS now has a real-time, aggregated view of their effective omnichannel marketing.

This functionality provides a set of seamlessly integrated KangaROOS channels, catering to customer preferences, and steer them to the most efficient solutions.

Details

Setup

Brand Centric Design
User Experience Optimization
Conversion Optimization
Fulfillment Integration

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Features

Structure

Improved Strategy

95 %

Props

Info

  • + 41% System Integration
  • + 46% Methodical Improvement
  • + 35% Advanced Delivery

SEO

Enhanced Visibility Score

92 %

Improvements

Conversion rate

Cro

Infos

Info

KangaROOS Shopify store migration: The history of the brand begins in 1979 with Bob Gamm, the American company founder.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update:

Category

UX & UI Design
Liquid
Json
Ecommerce

Workflow

KangaROOS Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


KangaROOS Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch KangaROOS
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.

KangaROOS Gallery


Strategy

1

Conversion Optimization

Analyzing how customers interact with KangaROOS store and improving their experience.

2

Customer Experience

Ensure KangaROOS product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Streamline Process

Seamless shopping experience across multiple platforms, including KangaROOS, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent KangaROOS customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to KangaROOS customer service.

6

User Experience (UX/UI)

Improved KangaROOS design and navigation to make shopping easier and more enjoyable.

Numbers

1

25 Custom Metafields

Store and display additional data beyond the standard fields.

2

6855 Media files

MediaFile API allows for more control over file management.

3

10 Templates

Defining structure can significantly boost sales, conversion rates.

4

16 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

12 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

3 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

KangaROOS Video

KangaROOS Shopify store migration: The history of the brand begins in 1979 with Bob Gamm, the American company founder. View article at KangaROOS

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3oneseven
3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert stores.