Good design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. More info: Gutes Design ist umweltfreundlich Good design is environmentally-friendly Good design is innovative 10 principles of good design
Good design is as little design as possible
Dieter Rams
Last update at 11 · 12 · by milo
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Rams introduced the idea of sustainable development, and of obsolescence being a crime in design, in the 1970s.