Good design is thorough down to the last detail Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Dieter Rams

Last update at 11 · 12 · by milo

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Rams introduced the idea of sustainable development, and of obsolescence being a crime in design, in the 1970s.
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milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.