Good design is aesthetic
Dieter Rams
Good design is aesthetic Good design is not only functional but also aesthetic, as aesthetics play a crucial role in enhancing user experience and product value.

Last update at 11 · 12 · by milo

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Dieter RamsCategory

Rams introduced the idea of sustainable development, and of obsolescence being a crime in design, in the 1970s.

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milo 3oneseven integrates clarity, functionality, aesthetics, and data-driven ai strategy into eCommerce and digital product design.

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert stores.