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The Salonette

Salonette celebrates table culture! A collection for the laid table made of high-quality table linen, hand-printed block print and exclusive…

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  • Strategy
  • Solution
  • Visual
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Details
♥ & ☠ & Ecommerce &
Ecommerce
Ecommerce

Last update at 13 · 10 · by milo

‧‧‧ One of 669

Project

German Shopify WordPress store migration to Shopify for The Salonette:
759 products migrated from WordPress to Shopify,
366 customers migrated from WordPress to Shopify,
2547 orders migrated from WordPress to Shopify,
47 discounts migrated from WordPress to Shopify,
73 smart collections applied,
8513 redirects set after migration from WordPress to Shopify.

Salonette feiert die Tischkultur! Eine Kollektion für den gedeckten Tisch aus hochwertiger Tischwäsche, handbedrucktem Blockprint und exklusivem Leinen. Die fröhlichen Salonette Stoffservietten, mundgeblasenes Glas und handverlesene Accessoires. Lasst Euch von den „Tafeln à la Salonette“ inspirieren!

Service

  • Web Development
  • Ecommerce Development
  • Ecommerce store
  • Information architecture
  • Enhanced functionality
  • Experience Optimization
  • Mobile Optimization
  • Responsive Design
  • Frontend development
  • Consulting

Client

Insa Lachauer

Location

Munich, Germany

View Project Get in touch View all work View reviews

Result

  • The Salonette UX Organized Flow

    41% Performance Optimized Flow

    An effective store with The Salonette layout ensures an organized design flow that guides users seamlessly through the shopping journey.

  • The Salonette User Experience Improvement

    44% User Experience Flow

    Prioritized The Salonette shop usability will ensure a seamless and fast user experience.

  • The Salonette optimal eCommerce setup

    37% Structure User Flow

    Optimized The Salonette site structure makes it easy for visitors to find information and explore store products.

  • The Salonette Structured json Enhancement

    55% Sales Conversion Localization

    Structured The Salonette data has a positive impact across the customer journey, from the research phase to converting a sale.

The Salonette Maßgeschneiderte Information architecture

The Salonette Maßgeschneiderte Information architecture

The Salonette Marketing- und Sichtbarkeitsstrategie

The Salonette Marketing- und Sichtbarkeitsstrategie

Omnichannel approach

The The Salonette approach changes everything: The Salonette reclaimed its brand and customer experience across all channels, synchronizing all marketing efforts directly within the dashboard.

The Salonette now has a real-time, aggregated view of their effective omnichannel marketing. The The Salonette aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The The Salonette result is more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Every The Salonette layout, ecommerce section, and customer interaction was designed to highlight The Salonette product features, communicate The Salonette services, and support meaningful customer engagement.
The vision behind The Salonette was to built a digital ecommerce platform that reflects how a modern online storefront actually engages with their customers. Clarity over clutter and depth over decoration, because strong brands like The Salonette deserve efficient information architecture.

Unique Challenges

Modular versatility
The design of The Salonette is created around principles of clarity, modularity, and storytelling with structure, interactions, and content hierarchy. The Salonette prioritizes usability and clarity.

Technical Storytelling
Translating advanced The Salonette product features into usable content that feels accessible and engaging required careful copy structure and layout decisions.

Balancing interactivity and performance
Rich visuals and animations needed to feel smooth and premium without compromising load times or usability. The result is a shop that feels structured, modern, and intuitive.

Solving problems

Modular sections
Features like technical specs, usable sections were built as independent modules that can be reordered, removed, or repurposed.

Scroll-based storytelling
Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

CMS-Driven architecture
Technical specifications, blog posts, and feature sections are all Shopify powered, allowing non-technical users to update content effortlessly.

Detailed Features

Strong visual hierarchy
Product landing pages with scroll-based interactions, Product tech sections using grid-style layouts for complex concepts.

Modular CMS-driven content
CMS-powered technical specs and FAQs, editorial Magazine system for brand storytelling.

Ecommerce efficiency
Predefinded and reusable sections that emphasize real-world use, integrated Shopify meta fields for dynamic content display.

Details

Setup

Mobile Optimization
Responsive Design
Visibility Strategy
System Integration

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Facts

Structure

Improved Strategy

96 %

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Numbers

Analysis

  • + 24% Polished Design
  • + 21% Advanced Process
  • + 45% Customer Retention

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SEO

Refined Visibility Score

44 %

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Improvements

Conversion rate

Cro

Statistics

Info

Salonette celebrates table culture! A collection for the laid table made of high-quality table linen, hand-printed block print and exclusive linen.

Tech

Technology: Shopify
Type: Development
Analytics & reporting
Last Update: 10.13.26

Category

Frictionless Shopping Experience
Reduced Delivery Friction
Liquid
Json
Ecommerce

The Salonette Media

German Shopify WordPress store migration to Shopify for The Salonette: 759 products migrated from WordPress to Shopify, 366 customers migrated from WordPress to Shopify, 2547 orders migrated from WordPress to Shopify, 47 discounts migrated from WordPress to Shopify, 73 smart collections applied, 8513 redirects set after migration from WordPress to Shopify. Salonette feiert die Tischkultur!…...

Ecommerce

Performance Results

The Salonette demonstrates how thoughtful Seamless User Flow can solve complex real-world challenges:

62%

Optimized Enhancement

51%

Engagement Process

53%

Performance Boost

Let's talk

The The Salonette Figures

A brand driven unique experience

wrench User Experience Optimization brushResponsive Design mouseMultilingual Implementation statsFrictionless Shopping Experience

Workflow

The Salonette Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


The Salonette Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch The Salonette
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

Contemporary electronic commerce can be classified into two categories.
EcommerceInteriorShopify

The Salonette Visual


Salonette Very Velluto

Salonette Very Velluto

The Salonette skalierbare Abläufe B2C-E-Commerce

The Salonette skalierbare Abläufe B2C-E-Commerce

The Salonette popup store

The Salonette popup store

FAQ Questions

Answers to help you understand how work, collaboration, and results get delivered.

What services do you offer?

Delivering tailored ecommerce solutions including custom apps, conversion optimization, and full ecommerce store design and development aimed at boosting ecommerce functionality, optimized user experience, and high-converting ROI for online businesses.
Get to know services.

How does the collaboration process work?

It starts with a project definition to understand your vision. Then setting the site structure, design and devlopment, and refine them based on your feedback. Once the previous workflow is approved, the launch process is initiated.
View process.

What information do you need from me before starting?
Details like objectives, brand assets, preferred styles, target audience, and any reference materials that help understand your vision better. Start now.

How long does a project take?

Most projects are delivered in 4 to 8 weeks, however large migration projects tend to last up to 3 months.
View migration service.

What makes 3oneseven different from other agencies?

Featuring a five-star track record in the design, setup & optimization of ecommerce stores.
With over 500+ successfully launched ecommerce stores, milo 3oneseven offers end-to-end services in Shopify store design and development, including store migration (woo, Magento etc)
Meet milo.

Do you offer ongoing support?

Yes, providing full scale maintenance and growth plans for different areas with various packages tailored to your needs & expectations.
View all services.

The Salonette Strategy

1

User Experience Optimization

Analyzing how customers interact with The Salonette store and improving their experience.

2

Visibility Strategy

Ensure The Salonette product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Optimized Flow

Seamless shopping experience across multiple platforms, including The Salonette, mobile apps, and social media.

4

Refine Tech Specs

Loyalty programs, excellent The Salonette customer service, and personalized engagement to keep customers coming back.

5

Enhanced Conversion

Flow tools to enhance efficiency, from inventory management to The Salonette customer service.

6

Enhanced Conversion

Improved The Salonette design and navigation to make shopping easier and more enjoyable.

The Salonette Tech Spec

1

14 Custom Metafields

Store and display additional data beyond the standard fields.

2

3630 Media files

MediaFile API allows for more control over file management.

3

34 Templates

Defining structure can significantly boost sales, conversion rates.

4

9 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

12 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

2 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

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hey milo

About milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of ecommerce stores.

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Projects

Delivering exceptional,beautiful
& high-converting ecommerce projects.

Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

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How

Starting with a project definition

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Service

  • Building shops without limits
  • Ecommerce strategy
  • Restructure & double ROI
  • Shopify migration
  • Model Context Protocol
  • Principles of Information Design

Strategy

  • Smart Search and AI Agents
  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization
  • 3oneseven audit

Benefit

  • Strategic, step-by-step plan
  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement
  • Restructuring steps

Ready to build without limits?

Start your project with your infos on budget, contact information, ideas, and anything else you might like to talk about.

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milo

3oneseven executes clarity, precision and converting performance - engineered to enhance ecommerce stores.

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