Ecommerce
The Salonette Salonette celebrates table culture! A collection for the laid table made of high-quality table linen, hand-printed block print and exclusive linen.
Ecommerce

Last update at 03 · 02 · by milo

‧‧‧ One of 618

Project

German Shopify WordPress store migration to Shopify for The Salonette:
759 products migrated from WordPress to Shopify,
366 customers migrated from WordPress to Shopify,
2547 orders migrated from WordPress to Shopify,
47 discounts migrated from WordPress to Shopify,
73 smart collections applied,
8513 redirects set after migration from WordPress to Shopify.

Salonette feiert die Tischkultur! Eine Kollektion für den gedeckten Tisch aus hochwertiger Tischwäsche, handbedrucktem Blockprint und exklusivem Leinen. Die fröhlichen Salonette Stoffservietten, mundgeblasenes Glas und handverlesene Accessoires. Lasst Euch von den „Tafeln à la Salonette“ inspirieren!

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Insa Lachauer

Location

Munich, Germany

Details

Setup

Multi-Channel Retailing
Enterprise Features
PCI Data Security Standard
Cross Platform Content

Balance

Snippet Schema Optimization
User Behavior Analysis
Analytics-Driven Improvement
Iterative Improvement

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Features

Structure

Faster than average

92 %

Props

Info

  • Responsive
  • Html5
  • CSS3
  • SEO score

SEO

Score

84 %

Improvements

Conversion rate

Cro

Infos

Info

Salonette celebrates table culture! A collection for the laid table made of high-quality table linen, hand-printed block print and exclusive linen.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update:

Category

UX & UI Design
Liquid
Json
Ecommerce

Omnichannel Shopify

With omnichannel shopping becoming the new norm, The Salonette reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

The Salonette now has a real-time, aggregated view of their effective omnichannel marketing.

This functionality provides a set of seamlessly integrated The Salonette channels, catering to customer preferences, and steer them to the most efficient solutions.

Workflow

The Salonette Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


The Salonette Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch The Salonette
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.

The Salonette Gallery


Strategy

1

Conversion Optimization

Analyzing how customers interact with The Salonette store and improving their experience.

2

Customer Experience

Ensure The Salonette product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Streamline Process

Seamless shopping experience across multiple platforms, including The Salonette, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent The Salonette customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to The Salonette customer service.

6

User Experience (UX/UI)

Improved The Salonette design and navigation to make shopping easier and more enjoyable.

Numbers

1

10 Custom Metafields

Store and display additional data beyond the standard fields.

2

2519 Media files

MediaFile API allows for more control over file management.

3

13 Templates

Defining structure can significantly boost sales, conversion rates.

4

2 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

8 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

10 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

The Salonette Video

Salonette celebrates table culture! A collection for the laid table made of high-quality table linen, hand-printed block print and exclusive linen. View article at The Salonette

Reviews

Bernie Sanders

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Design
3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert stores.