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Elly Store

The Elly Store: specialising in kids cheongsams and mandarin-collared shirts along with kids shoes from Native, Bobux, Old Soles, Tip…

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Ecommerce
Elly Store The Elly Store: specialising in kids cheongsams and mandarin-collared shirts along with kids shoes from Native, Bobux, Old Soles, Tip Toey Joey, Salt-Water Sandals in Singapore.
Ecommerce

Last update at 06 · 03 · by milo

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Project

Singapore Shopify shop for The Elly Store: specialising in kids cheongsams and mandarin-collared shirts along with kids shoes from Native, Bobux, Old Soles, Tip Toey Joey, Salt-Water Sandals.

The Elly Store features a customized product page with builtin interaction sections, a custom variant section, optimized collection & landing templates for Elly Store products.
2023 Update with Variants display via custom fields, more new store functions, Shopify POS, custom Shopify notifications & theme.

The Elly Store elly label for up to 14 years, specialising in Chinese New Year kids cheongsams and mandarin-collared shirts. Shop kids shoes from Native, Bobux, Old Soles, Tip Toey Joey, Salt-Water Sandals, and toys from Magna-Tiles, Janod, Petit Collage, Aquarellum, Green Toys and Tiger Tribe.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

The Elly Store

Location

Singapore

View Project Get in touch View all work View reviews

Solution

Live view —
  • Elly Store UX Organized Flow

    22% Performance Setup Flow

    An effective ecommerce store with Elly Store layout ensures an organized design flow that guides users seamlessly through the shop.

  • Elly Store User Experience Improvement

    36% User Experience Enhancement

    Prioritized ecommerce shop usability with Elly Store will ensure a seamless and fast user experience.

  • Elly Store optimal eCommerce setup

    25% Structure Workflow Process

    Optimized store navigation with Elly Store makes it easy for visitors to find information and explore store products.

  • Elly Store Structured json Enhancement

    57% Sales Conversion Boost

    Structured data has a positive impact with Elly Store across the customer journey, from the research phase to converting a sale.

The Elly Store Streamline Process The Elly Store Seamless shopping experience
Live view —

Omnichannel Shopify

An omnichannel approach changes everything; Elly Store reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

Elly Store now has a real-time, aggregated view of their effective omnichannel marketing. The Elly Store aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The Elly Store result is a marketing operation that's more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Every Elly Store layout, ecommerce section, and customer interaction was designed to highlight Elly Store product features, communicate Elly Store services, and support meaningful customer engagement.
The vision behind Elly Store was to develop a digital ecommerce platform that reflects how a modern online storefront actually engages with their customers. Clarity over clutter and depth over decoration, because strong brands like Elly Store deserve efficient information architecture.

Unique Challenges

Improved versatility
The design of Elly Store is built around principles of clarity, modularity, and storytelling with structure, interactions, and content hierarchy. Elly Store prioritizes usability and clarity.

Technical Storytelling
Translating advanced Elly Store product features into usable content that feels accessible and engaging required careful copy structure and layout decisions.

Balancing interactivity and performance
Rich visuals and animations needed to feel smooth and premium without compromising load times or usability. The result is a shop that feels structured, modern, and intuitive.

Solving problems

Modular sections
Features like technical specs, usable sections were built as independent modules that can be reordered, removed, or repurposed.

Scroll-based storytelling
Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

CMS-Driven architecture
Technical specifications, blog posts, and feature sections are all Shopify powered, allowing non-technical users to update content effortlessly.

Detailed Features

Strong visual hierarchy
Product landing pages with scroll-based interactions, Product tech sections using grid-style layouts for complex concepts.

Modular CMS-driven content
CMS-powered technical specs and FAQs, editorial Magazine system for brand storytelling.

Ecommerce efficiency
Predefinded and reusable sections that emphasize real-world use, integrated Shopify meta fields for dynamic content display.

Client Review

milo 3oneseven was exceptionally professional, prompt and clear, understood our problems quickly and was very efficient at problem solving. Very grateful for his recommendations and all his work. Highly recommended.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Elly Store

Details

Setup

Brand Centric Design
User Experience Optimization
Conversion Optimization
Fulfillment Integration

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Facts

Structure

Improved Integration

95 %

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Numbers

Analysis

  • + 27% Polished Design
  • + 57% Long-term Growth
  • + 22% Customer Retention

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SEO

Superior Visibility Score

95 %

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Improvements

Conversion rate

Cro

Statistics

Info

The Elly Store: specialising in kids cheongsams and mandarin-collared shirts along with kids shoes from Native, Bobux, Old Soles, Tip Toey Joey, Salt-Water Sandals in Singapore.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update: 03.06.26

Category

Enhanced Flow tools for Efficiency
Seamless User Flow
Liquid
Json
Ecommerce

The Elly Store Figures

A brand driven unique experience

wrench User Experience Optimization brushVisibility Strategy mouseLong-term ROI Growth statsOptimized Workflow

Workflow

Elly Store Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


Elly Store Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Elly Store
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceReviewShopify

Elly Store Showroom


elly Conversion Optimization elly Customer Experience elly Optimized Flow The Elly Store Seamless shopping experience The Elly Store Streamline Process The Elly Store enhance efficiency

Strategy

1

Conversion Optimization

Analyzing how customers interact with Elly Store store and improving their experience.

2

System Integration

Ensure Elly Store product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Seamless Experience

Seamless shopping experience across multiple platforms, including Elly Store, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Elly Store customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Elly Store customer service.

6

User Experience (UX/UI)

Improved Elly Store design and navigation to make shopping easier and more enjoyable.

Numbers

1

16 Custom Metafields

Store and display additional data beyond the standard fields.

2

3042 Media files

MediaFile API allows for more control over file management.

3

30 Templates

Defining structure can significantly boost sales, conversion rates.

4

14 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

12 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

11 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Elly Store Media

The Elly Store: specialising in kids cheongsams and mandarin-collared shirts along with kids shoes from Native, Bobux, Old Soles, Tip Toey Joey, Salt-Water Sandals in Singapore. View article at Elly Store

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hey milo

About milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

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Projects

Delivering exceptional,beautiful
& high-converting ecommerce projects.

Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

Find out how

How

Starting with a project definition

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Service

  • Ecommerce strategy
  • Restructure & double ROI
  • Shopify migration
  • Model Context Protocol

Strategy

  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization

Benefit

  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement

milo

3oneseven design with clarity, precision and converting performance - engineered to enhance Shopify ecommerce stores.

Get in touch
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♥ & ☠ & 3oneseven &
Made with style,♥, + 💀.
Copyright © 2026 milo 3oneseven
★ ★ ★ ★ ★ 5.0 based on 143 reviews
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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.