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London Magazine

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732.

  • Detail
  • Strategy
  • Solution
  • Visual
  • Media
Details
Ecommerce
♥ & ☠ & Design &
Ecommerce

Last update at 13 · 09 · by milo

‧‧‧ One of 669

Project

The work involved a ecommerce template with custom liquid enhanced homepage in cooperation with Swift Strategies.

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732. Eclectic in taste, promiscuously interested and unapologetically intelligent, The London Magazine continues to publish the best writing from London and the wider world.

Service

  • Design & Development
  • Information architecture
  • Enhanced functionality
  • Experience Optimization
  • Mobile Optimization
  • Responsive Design
  • Frontend development
  • Consulting

Client

The London Magazine

Location

London, UK

View Project Get in touch View all work View reviews

Result

  • London Magazine UX Organized Flow

    21% Performance Optimized Flow

    An effective store with London Magazine layout ensures an organized design flow that guides users seamlessly through the shopping journey.

  • London Magazine User Experience Improvement

    36% User Experience Flow

    Prioritized London Magazine shop usability will ensure a seamless and fast user experience.

  • London Magazine optimal eCommerce setup

    46% Optimized Setup Flow

    Optimized London Magazine site structure makes it easy for visitors to find information and explore store products.

  • London Magazine Structured json Enhancement

    26% Sales Conversion Integration

    Structured London Magazine data has a positive impact across the customer journey, from the research phase to converting a sale.

The London Magazine dog

The London Magazine dog

The London Magazine cover 2016

The London Magazine cover 2016

Omnichannel approach

The London Magazine approach changes everything: London Magazine reclaimed its brand and customer experience across all channels, synchronizing all marketing efforts directly within the dashboard.

London Magazine now has a real-time, aggregated view of their effective omnichannel marketing. The London Magazine aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The London Magazine result is more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Details

Setup

Brand Centric Design
User Experience Optimization
Conversion Optimization
Fulfillment Integration

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Frictionless Shopping Experience
Reduced Delivery Friction
Enhanced Flow tools for Efficiency
Seamless User Flow

Features

Structure

Improved Design

96 %

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Numbers

Analysis

  • + 14% System Integration
  • + 26% Long-term Growth
  • + 31% Customer Retention

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SEO

Enhanced Visibility Score

81 %

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Improvements

Conversion rate

Cro

Statistics

Info

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732.

Tech

Technology: Shopify
Type: Development
Analytics & reporting
Last Update: 09.13.26

Category

Brand Research
Omnichannel Strategy
Liquid
Json
Ecommerce

London Magazine Media

The work involved a ecommerce template with custom liquid enhanced homepage in cooperation with Swift Strategies. The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732. Eclectic in taste, promiscuously interested and unapologetically intelligent, The London Magazine continues to publish the best writing from London and the wider world. Service…...

Ecommerce

Tailor-made Results

London Magazine proves how thoughtful Enhanced Functionality can solve user experience:

25%

Structure Setup

56%

Engagement Process

52%

Performance Enhancement

Let's talk

The London Magazine Figures

A totally customized, unique experience

wrench User Experience Optimization brushMobile Optimization mouseLong-term ROI Growth statsScalable Operation

Workflow

London Magazine Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


London Magazine Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch London Magazine
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

Contemporary electronic commerce can be classified into two categories.
EcommerceShopify

London Magazine Visual


The London Magazine cover 2016

The London Magazine cover 2016

The London Magazine dog

The London Magazine dog

London Magazine is England’s oldest literary periodical

London Magazine is England’s oldest literary periodical

London Magazine Strategy

1

Streamlined Enhancement

Analyzing how customers interact with London Magazine store and improving their experience.

2

Optimized Process

Ensure London Magazine product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Seamless Experience

Seamless shopping experience across multiple platforms, including London Magazine, mobile apps, and social media.

4

Quality Assurance

Loyalty programs, excellent London Magazine customer service, and personalized engagement to keep customers coming back.

5

System Boost

Flow tools to enhance efficiency, from inventory management to London Magazine customer service.

6

User Flow

Improved London Magazine design and navigation to make shopping easier and more enjoyable.

London Magazine Tech Spec

1

20 Custom Metafields

Store and display additional data beyond the standard fields.

2

6134 Media files

MediaFile API allows for more control over file management.

3

24 Templates

Defining structure can significantly boost sales, conversion rates.

4

3 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

11 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

3 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

View Project View Reviews View All Work Get in touch

Elly Store

The Elly Store: specialising in kids cheongsams and mandarin-collared shirts along with kids shoes from Native, Bobux, Old Soles, Tip Toey Joey, Salt-Water Sandals in Singapore.

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Apparel

Client Review

milo 3oneseven was exceptionally professional, prompt and clear, understood our problems quickly and was very efficient at problem solving. Very grateful for his recommendations and all his work. Highly recommended.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Elly Store
Apparel

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milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of ecommerce stores.

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Delivering exceptional,beautiful
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Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

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  • Building shops without limits
  • Ecommerce strategy
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  • Shopify migration
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  • Smart Search and AI Agents
  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization
  • 3oneseven audit

Benefit

  • Strategic, step-by-step plan
  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement
  • Restructuring steps

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