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London Magazine

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732.

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Details
Ecommerce
London Magazine The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732.
♥ & ☠ & Design &
Ecommerce

Last update at 06 · 03 · by milo

‧‧‧ One of 630

Project

The work involved a Shopify template with custom liquid enhanced homepage in cooperation with Swift Strategies.

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732. Eclectic in taste, promiscuously interested and unapologetically intelligent, The London Magazine continues to publish the best writing from London and the wider world.

Service

Web Development Design
Development
UI / UX Design

Client

The London Magazine

Location

London, UK

View Project Get in touch View all work View reviews

Solution

Live view —
  • London Magazine UX Organized Flow

    22% Performance Improvement

    An effective ecommerce store with London Magazine layout ensures an organized design flow that guides users seamlessly through the shop.

  • London Magazine User Experience Improvement

    33% User Experience Improvement

    Prioritized ecommerce shop usability with London Magazine will ensure a seamless and fast user experience.

  • London Magazine optimal eCommerce setup

    17% Structure Improvement

    Optimized store navigation with London Magazine makes it easy for visitors to find information and explore store products.

  • London Magazine Structured json Enhancement

    52% User Engagement Optimization

    Structured data has a positive impact with London Magazine across the customer journey, from the research phase to converting a sale.

The London Magazine The London Magazine is England’s oldest literary periodical with a history stretching back to 1732 The London Magazine dog
Live view —

Omnichannel Shopify

An omnichannel approach changes everything; London Magazine reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

London Magazine now has a real-time, aggregated view of their effective omnichannel marketing. The London Magazine aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The London Magazine result is a marketing operation that's more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Details

Setup

Mobile Optimization
Responsive Design
Visibility Strategy
System Integration

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Features

Structure

Improved Visibility

86 %

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Numbers

Analysis

  • + 11% Sharp Optimization
  • + 25% Economical Operation
  • + 22% Customer Retention

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SEO

Optimized Visibility Score

96 %

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Improvements

Conversion rate

Cro

Statistics

Info

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732.

Tech

Software: Shopify
Work: Development
PCI Security Standard
Last Update: 03.06.26

Category

Frictionless Shopping Experience
Reduced Delivery Friction
Liquid
Json
Ecommerce

The London Magazine Figures

A totally customized, unique experience

wrench Brand Centric Design brushSystem Integration mouseLong-term ROI Growth statsOptimized Workflow

Workflow

London Magazine Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


London Magazine Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch London Magazine
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceShopify

London Magazine Showroom


The London Magazine The London Magazine is England’s oldest literary periodical with a history stretching back to 1732 The London Magazine cover 2016 The London Magazine dog

Strategy

1

User Experience Optimization

Analyzing how customers interact with London Magazine store and improving their experience.

2

System Integration

Ensure London Magazine product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Streamline Process

Seamless shopping experience across multiple platforms, including London Magazine, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent London Magazine customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to London Magazine customer service.

6

User Experience (UX/UI)

Improved London Magazine design and navigation to make shopping easier and more enjoyable.

Numbers

1

22 Custom Metafields

Store and display additional data beyond the standard fields.

2

4931 Media files

MediaFile API allows for more control over file management.

3

18 Templates

Defining structure can significantly boost sales, conversion rates.

4

6 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

12 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

10 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

London Magazine Media

The London Magazine is England’s oldest literary periodical, with a history stretching back to 1732. View article at London Magazine

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milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

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  • Ecommerce strategy
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  • Shopify migration
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Strategy

  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization

Benefit

  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement

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3oneseven design with clarity, precision and converting performance - engineered to enhance Shopify ecommerce stores.

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.