The Style Guide for 3oneseven is a set of standards for the writing and design of documents for general use on 3oneseven and across all milo’s website presence.
Style guides focus on specific topic areas such as graphic design, including typography.
The 3oneseven Website style guide covers visual and technical aspects along with text.
1. Branding
1.1 Logo
2. Typography
2.1 a Heading & Text
DIN 1451 (initially a pre-standard from 1931, then a standard from 1936) describes the standard font for the areas of technology and traffic. In Germany, it is known to the general public from town, motorway, railway and other (mostly official) information signs.
DIN 1451 Font Family
Aa – Heading
Arial
Arial is a sans-serif typeface and set of computer fonts in the neo-grotesque style. It was designed by Robin Nicholas and Patricia Saunders for Monotype in 1982.
Arial: Sometimes called Arial Regular to distinguish its width from Arial Narrow, it contains Arial (Roman text weight), Arial Italic, Arial Bold, Arial Bold Italic
Arial is a neo-grotesque typeface: a design based on nineteenth-century sans-serifs, but regularized to be more suited to continuous body text and to form a cohesive font family.
A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces.
Calibri
Calibri is part of the ClearType Font Collection, a suite of fonts from various designers released with Windows Vista. All start with the letter C to reflect that they were designed to work well.
2.2 b Quotes
I’m a firm believer in fair pricing, and manage 3oneseven to
work in such a way that allows my services to be affordable.
3. Buttons
4. Icons
5. Lists
One
- Website design
- Graphic design
- Application design
- Photo Retouche
One
- Native App Development
- Cross Platform App
- Mobile Web
- Mobile eCommerce
One
- eCommerce Development
- Multi-Channel Retailing
- PCI Data Security Standard
6. Colors
hex #d84800 is composed of 84.7% red, 28.2% green and 0% blue. In a CMYK color space, it is composed of 0% cyan, 66.7% magenta, 100% yellow and 15.3% black.
Hue angle is 20 degrees, a saturation of 100% and a lightness of 42.4%.
#d84800 color hex is obtained by blending #ff9000 with #b10000.
● #d84800 color description : Strong orange.
6.1 #d84800 Color Conversion
The hexadecimal color #d84800 has RGB values of R:216, G:72, B:0 and CMYK values of C:0, M:0.67, Y:1, K:0.15.
Its decimal value is 14174208.
| Hex triplet | d84800 | #d84800 |
|---|
| RGB Decimal | 216, 72, 0 | rgb(216,72,0) |
|---|
| RGB Percent | 84.7, 28.2, 0 | rgb(84.7%,28.2%,0%) |
|---|
| CMYK | 0, 67, 100, 15 |
|---|
| HSL | 20°, 100, 42.4 | hsl(20,100%,42.4%) |
|---|
| HSV (or HSB) | 20°, 100, 84.7 |
|---|
| Web Safe | cc3300 | #cc3300 |
|---|
| CIE-LAB | 50.964, 54.192, 61.82 |
|---|
| XYZ | 30.638, 19.237, 2.1 |
|---|
| xyY | 0.589, 0.37, 19.237 |
|---|
| CIE-LCH | 50.964, 82.21, 48.762 |
|---|
| CIE-LUV | 50.964, 118.371, 42.12 |
|---|
| Hunter-Lab | 43.86, 47.932, 27.864 |
|---|
| Binary | 11011000, 01001000, 00000000 |
|---|
6.2 Color Schemes with #d84800
Split Complementary Color
6.3 Alternatives to #d84800
Below, you can see some colors close to #d84800.
Having a set of related colors can be useful if you need an inspirational alternative to your original color choice.
6.4 #d84800 Preview
Text with hexadecimal color #d84800This text has a font color of #d84800.
<span style='color:#d84800;'>Text here</span>
#d84800 background colorThis paragraph has a background color of #d84800.
<p style='background-color:#d84800;'>Content here</p>
#d84800 border colorThis element has a border color of #d84800.
<div style='border:1px solid #d84800;'>Content here</div>
CSS codes.text {color:#d84800;}
.background {background-color:#d84800;}
.border {border:1px solid #d84800;}
6.5 Shades and Tints of #d84800
A shade is achieved by adding black to any pure hue, while a tint is created by mixing white to any pure color. In this example, #000 is the darkest color, while #fff2ec is the lightest one.
6.6 Tones of #d84800
A tone is produced by adding gray to any pure hue. In this case, #746964 is the less saturated color, while #d84800 is the most saturated one.
6.7 Color Blindness Simulator
Below, you can see how #d84800 is perceived by people affected by a color vision deficiency.
This can be useful if you need to ensure your color combinations are accessible to color-blind users.
Monochromacy- #6b6b6bAchromatopsia0.005% of the population
- #816456Atypical Achromatopsia0.001% of the population
Trichromacy- #aa6c10Protanomaly1% of men, 0.01% of women
- #b46800Deuteranomaly6% of men, 0.4% of women
- #da4a32Tritanomaly0.01% of the population
Guides
Typography article
Typography builds brand recognition
Typography is a interface design element
UI/UX design Guide
Anatomy of a Typeface Character
Style Guide 3oneseven
Typography & CSS
Typography Theme
3oneseven
Style Guide Visuals

Alternate 3oneseven design

milo 3oneseven font

DIN Black font with new 2024 3oneseven logo

3oneseven design