3oneseven
milo 3oneseven Style Guide Style guides of different countries can be referenced for authoritative advice on their respective language(s), such as the United Kingdom's New Oxford Style Manual from Oxford University Press; and the United States' The Chicago Manual of Style from the University of Chicago Press. Australia has a style guide, available online, created by its government.
3oneseven

Last update at 14 · 04 · by milo

‧‧‧ One of 241
The Style Guide for 3oneseven is a set of standards for the writing and design of documents for general use on 3oneseven and across all milo’s website presence.
Style guides focus on specific topic areas such as graphic design, including typography.
The 3oneseven Website style guide covers visual and technical aspects along with text.

1. Branding

1.1 Logo

3oneseven.com logo
3oneseven.com logo

2. Typography

2.1 a Heading & Text

DIN 1451 (initially a pre-standard from 1931, then a standard from 1936) describes the standard font for the areas of technology and traffic. In Germany, it is known to the general public from town, motorway, railway and other (mostly official) information signs.
DIN 1451 Font Family

Aa – Heading

Arial

Arial is a sans-serif typeface and set of computer fonts in the neo-grotesque style. It was designed by Robin Nicholas and Patricia Saunders for Monotype in 1982.

Arial: Sometimes called Arial Regular to distinguish its width from Arial Narrow, it contains Arial (Roman text weight), Arial Italic, Arial Bold, Arial Bold Italic
Arial is a neo-grotesque typeface: a design based on nineteenth-century sans-serifs, but regularized to be more suited to continuous body text and to form a cohesive font family.
A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces.

Calibri

Calibri is part of the ClearType Font Collection, a suite of fonts from various designers released with Windows Vista. All start with the letter C to reflect that they were designed to work well.

2.2 b Quotes

I’m a firm believer in fair pricing, and manage 3oneseven to
work in such a way that allows my services to be affordable.

3. Buttons

4. Icons

about milo
about the process
about the projects
about milo

5. Lists

One

  • Website design
  • Graphic design
  • Application design
  • Photo Retouche

One

  • Native App Development
  • Cross Platform App
  • Mobile Web
  • Mobile eCommerce

One

  • eCommerce Development
  • Multi-Channel Retailing
  • PCI Data Security Standard

6. Colors

hex #d84800 is composed of 84.7% red, 28.2% green and 0% blue. In a CMYK color space, it is composed of 0% cyan, 66.7% magenta, 100% yellow and 15.3% black.
Hue angle is 20 degrees, a saturation of 100% and a lightness of 42.4%.
#d84800 color hex is obtained by blending #ff9000 with #b10000.

    • R
      85
    • G


      28

    • B


      0

    strong>RGB color chart

    • C


      0

    • M


      67

    • Y


      100

    • K

      15

    CMYK color chart

#d84800 color description : Strong orange.

6.1 #d84800 Color Conversion

The hexadecimal color #d84800 has RGB values of R:216, G:72, B:0 and CMYK values of C:0, M:0.67, Y:1, K:0.15.
Its decimal value is 14174208.

Hex tripletd84800#d84800
RGB Decimal216, 72, 0rgb(216,72,0)
RGB Percent84.7, 28.2, 0rgb(84.7%,28.2%,0%)
CMYK0, 67, 100, 15
HSL20°, 100, 42.4hsl(20,100%,42.4%)
HSV (or HSB)20°, 100, 84.7
Web Safecc3300#cc3300
CIE-LAB50.964, 54.192, 61.82
XYZ30.638, 19.237, 2.1
xyY0.589, 0.37, 19.237
CIE-LCH50.964, 82.21, 48.762
CIE-LUV50.964, 118.371, 42.12
Hunter-Lab43.86, 47.932, 27.864
Binary11011000, 01001000, 00000000

6.2 Color Schemes with #d84800

Complementary Color

Analogous Color

Split Complementary Color

Triadic Color

6.3 Alternatives to #d84800

Below, you can see some colors close to #d84800.
Having a set of related colors can be useful if you need an inspirational alternative to your original color choice.

6.4 #d84800 Preview

Text with hexadecimal color #d84800

This text has a font color of #d84800.

<span style='color:#d84800;'>Text here</span>
#d84800 background color

This paragraph has a background color of #d84800.

<p style='background-color:#d84800;'>Content here</p>
#d84800 border color

This element has a border color of #d84800.

<div style='border:1px solid #d84800;'>Content here</div>
CSS codes

.text {color:#d84800;}
.background {background-color:#d84800;}
.border {border:1px solid #d84800;}

6.5 Shades and Tints of #d84800

A shade is achieved by adding black to any pure hue, while a tint is created by mixing white to any pure color. In this example, #000 is the darkest color, while #fff2ec is the lightest one.

6.6 Tones of #d84800

A tone is produced by adding gray to any pure hue. In this case, #746964 is the less saturated color, while #d84800 is the most saturated one.

6.7 Color Blindness Simulator

Below, you can see how #d84800 is perceived by people affected by a color vision deficiency.
This can be useful if you need to ensure your color combinations are accessible to color-blind users.
Monochromacy

  • #6b6b6bAchromatopsia0.005% of the population
  • #816456Atypical Achromatopsia0.001% of the population
Dichromacy

Trichromacy

  • #aa6c10Protanomaly1% of men, 0.01% of women
  • #b46800Deuteranomaly6% of men, 0.4% of women
  • #da4a32Tritanomaly0.01% of the population
Guides

Typography article

Typography builds brand recognition
Typography is a interface design element
UI/UX design Guide
Anatomy of a Typeface Character
Style Guide 3oneseven
Typography & CSS
Typography Theme

3oneseven

Style Guide 3oneseven Gallery

More info: Effectively optimize Shopify GEO + SEO Design 3oneseven Responsive Guide Shopify expert in Munich

FAQ Questions

Answers to help you understand how work, collaboration, and results get delivered.

What makes 3oneseven different from other agencies?

Featuring a five-star track record in the design, setup & optimization of ecommerce stores.
Meet milo.

What information do you need from me before starting?
Details like objectives, brand assets, preferred styles, target audience, and any reference materials that help understand your vision better. Start now.

What industries do you work with?

From fresh startups to established global brands, we work with them all.
View client list.

How long does a project take?

Most projects are delivered in 4 to 8 weeks, however large migration projects tend to last uup to 3 months.
View migration service.

How do you handle international clients?

Collaborating with international teams across different time zones seamlessly.
Get to know milo.

Do you offer ongoing support?

Yes, providing maintenance and growth plans for different areas with various packages.
View all services.

milo 3oneseven Style Guide Video

Style guides of different countries can be referenced for authoritative advice on their respective language(s), such as the United Kingdom's New Oxford Style Manual from Oxford University Press; and the United States' The Chicago Manual of Style from the University of Chicago Press. Australia has a style guide, available online, created by its government. View article at milo 3oneseven Style Guide

3onesevenCategory

milo 3oneseven, a designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of Shopify shops.

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3oneseven

Meet milo

milo 3oneseven integrates clarity, functionality, aesthetics, and data-driven ai strategy into eCommerce and digital product design.

milo 3oneseven

3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert stores.