Chanel No. 5 is the first perfume launched by French couturier Gabrielle Coco Chanel. The chemical formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux.
The first bottle produced in 1919, differed from the Chanel No. 5 bottle known today. The original container had small, delicate, rounded shoulders and was sold only in Chanel boutiques to select clients. In 1924, when "Parfums Chanel" incorporated, the glass proved too thin to sustain shipping and distribution. This is the point in time when the only significant design change took place. The bottle was modified with square, faceted corners.
In a marketing brochure issued in 1924, "Parfums Chanel" described the vessel, which contained the fragrance: "the perfection of the product forbids dressing it in the customary artifices. Why rely on the art of the glassmaker
Mademoiselle is proud to present simple bottles adorned only by ...precious teardrops of perfume of incomparable quality, unique in composition, revealing the artistic personality of their creator."