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Serial 1 by Harley-Davidson Serial 1 Shopify PLUS Store powered by Harley-Davidson: timeless design with innovative technology.
Ecommerce

Last update at 10 · 02 · by milo

‧‧‧ One of 618

Project

Shopify PLUS shop for Serial 1, featuring amazing, customized Pedelec product info with manual related products, optimized collection & landing templates.

By combining Harley-Davidson’s product development capabilities with the agility of a start-up brand, Serial 1 Cycles aims to provide premium e-bikes. Manufactured using the most advanced cycling technology available, the e-bikes are designed to create a simple and intuitive way to experience the fun, freedom and adventure of a pedal-assist electric bike.
The Pedelecs from “Serial 1 powered by Harley-Davidson” combine timeless design with innovative technology.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Serial 1

Location

Delaware, USA

Details

Setup

Multi-Channel Retailing
Enterprise Features
PCI Data Security Standard
Cross Platform Content

Balance

Long-term ROI Growth
Multilingual Implementation
Optimized Workflow
Scalable Operation

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Features

Structure

Faster than average

94 %

Props

Info

  • Responsive
  • Html5
  • CSS3
  • SEO score

SEO

Score

98 %

Improvements

Conversion rate

Cro

Infos

Info

Serial 1 Shopify PLUS Store powered by Harley-Davidson: timeless design with innovative technology.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update:

Category

UX & UI Design
Liquid
Json
Ecommerce

The Serial 1 by Harley-Davidson Features

A totally customized, unique experience

Tailor-Made Shopify Plus

Serial 1 by Harley-Davidson had specific requirements regarding the features expected for their new e-commerce site. Over the course of several workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet user expectations.

All Serial 1 by Harley-Davidson UX and UI workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient navigation was created to guide users through their Serial 1 by Harley-Davidson purchasing journey.

The Serial 1 by Harley-Davidson company's main objective was to improve cro, roi, site performance and page load times compared to their previous ecommerce technical stack.

Workflow

Serial 1 by Harley-Davidson Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


Serial 1 by Harley-Davidson Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Serial 1 by Harley-Davidson
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.

Serial 1 by Harley-Davidson Gallery


Strategy

1

Conversion Optimization

Analyzing how customers interact with Serial 1 by Harley-Davidson store and improving their experience.

2

Customer Experience

Ensure Serial 1 by Harley-Davidson product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Omnichannel Strategy

Seamless shopping experience across multiple platforms, including Serial 1 by Harley-Davidson, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Serial 1 by Harley-Davidson customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Serial 1 by Harley-Davidson customer service.

6

User Experience (UX/UI)

Improved Serial 1 by Harley-Davidson design and navigation to make shopping easier and more enjoyable.

Numbers

1

15 Custom Metafields

Store and display additional data beyond the standard fields.

2

6727 Media files

MediaFile API allows for more control over file management.

3

13 Templates

Defining structure can significantly boost sales, conversion rates.

4

14 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

14 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

2 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Serial 1 by Harley-Davidson Video

Serial 1 Shopify PLUS Store powered by Harley-Davidson: timeless design with innovative technology. View article at Serial 1 by Harley-Davidson

Reviews

Tokushu

As an ecommerce store owner, I know how frustrating it can be to find reliable technical help. Before milo 3oneseven, my site was plagued with slow loa...

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Walkolution

milo 3oneseven is a fantastic web developer who always goes the extra mile to ensure his clients are happy. He has a great eye for detail and his codi...

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Miss Glufy’s

Ich bin begeistert von der Ünterstützung die ich durch milo 3oneseven bekam. Feundlich, hilfsbereit und sehr geduldig ist er auf alle meine Fragen e...

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Walkolution

milo 3oneseven is a fantastic web developer who always goes the extra mile to ensure his clients are happy. He has a great eye for detail and his codin...

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Babarolo

Honestly, everyone who has a Shopify Online Store needs milo 3oneseven in their life. Clear communication, fill understanding of handling problems and...

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Jeep

Milo 3oneseven took the job and did excellent communication and work, quick and efficient, helping us to save money and resolve various concerns and co...

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3oneseven
3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert stores.