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OnFire

OnFire The passions of my oldest - a professional firefighter and outdoor freak - were the initial spark for the…

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♥ & ☠ & Shopify &
Ecommerce
OnFire OnFire The passions of my oldest - a professional firefighter and outdoor freak - were the initial spark for the idea of promoting safety through prevention but also a love of adventure and experiencing nature with the right equipment.
Ecommerce

Last update at 17 · 04 · by milo

‧‧‧ One of 630

Project

A German Shopify shop for OnFire with specific outdoor products, collection & landing templates for OnFire outdoor products.

Die Passionen meines Ältesten – seines Zeichens Berufsfeuerwehrmann und Outdoor-Freak – bildeten die Initialzündung für die Idee, Sicherheit durch Prävention aber auch Abenteuerlust, und Naturerlebnis mit dem richtigen Equipment zu befördern.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

OnFire

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Solution

Live view —
  • OnFire UX Organized Flow

    45% Performance Enhancement

    An effective ecommerce store with OnFire layout ensures an organized design flow that guides users seamlessly through the shop.

  • OnFire User Experience Improvement

    53% User Experience Optimization

    Prioritized ecommerce shop usability with OnFire will ensure a seamless and fast user experience.

  • OnFire optimal eCommerce setup

    11% Structure User Flow

    Optimized store navigation with OnFire makes it easy for visitors to find information and explore store products.

  • OnFire Structured json Enhancement

    14% User Engagement Boost

    Structured data has a positive impact with OnFire across the customer journey, from the research phase to converting a sale.

OnFire Shop OnFire Outdoor
Live view —

Omnichannel Shopify

An omnichannel approach changes everything; OnFire reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

OnFire now has a real-time, aggregated view of their effective omnichannel marketing. The OnFire aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The OnFire result is a marketing operation that's more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Details

Setup

Mobile Optimization
Responsive Design
Visibility Strategy
System Integration

Balance

Long-term ROI Growth
Multilingual Implementation
Optimized Workflow
Scalable Operation

Structure

Impulsive Purchasing Behavior
Efficient Local Fulfillment
Optimized Workflow
Enhanced Trust Signals

Facts

Structure

Improved Visibility

84 %

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Numbers

Analysis

  • + 11% Visibility Strategy
  • + 31% Methodical Improvement
  • + 35% Frictionless Experience

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SEO

Refined Visibility Score

57 %

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Improvements

Conversion rate

Cro

Statistics

Info

OnFire The passions of my oldest – a professional firefighter and outdoor freak – were the initial spark for the idea of promoting safety through prevention but also a love of adventure and experiencing nature with the right equipment.

Tech

Software: Shopify
Work: Development
Multi-Channel Retailing
Last Update: 04.17.26

Category

Frictionless Shopping Experience
Reduced Delivery Friction
Liquid
Json
Ecommerce

The OnFire Figures

A brand driven unique experience

wrench Conversion Optimization brushResponsive Design mouseLong-term ROI Growth statsFrictionless Shopping Experience

Workflow

OnFire Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


OnFire Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch OnFire
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceShopify

OnFire Showroom


OnFire Outdoor OnFire Shop

Strategy

1

Conversion Optimization

Analyzing how customers interact with OnFire store and improving their experience.

2

System Integration

Ensure OnFire product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Optimized Flow

Seamless shopping experience across multiple platforms, including OnFire, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent OnFire customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to OnFire customer service.

6

User Experience (UX/UI)

Improved OnFire design and navigation to make shopping easier and more enjoyable.

Numbers

1

17 Custom Metafields

Store and display additional data beyond the standard fields.

2

5839 Media files

MediaFile API allows for more control over file management.

3

22 Templates

Defining structure can significantly boost sales, conversion rates.

4

5 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

15 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

6 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

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Meet milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

milo 3oneseven

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Good design just works

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Projects

Delivering exceptional,beautiful
& high-converting ecommerce projects.

Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

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Service

  • Ecommerce strategy
  • Restructure & double ROI
  • Shopify migration
  • Model Context Protocol

Strategy

  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization

Benefit

  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement

milo

3oneseven design with clarity, precision and converting performance - engineered to enhance Shopify ecommerce stores.

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Copyright © 2026 milo 3oneseven
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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.