Ecommerce
Naild Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .
Ecommerce

Last update at 03 · 02 · by milo

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Project

Shopify PLUS shop for Naild, featuring amazing, customized product info with manual related products, optimized collection & landing templates for Naild products.

The innovative NAILD Press-On nails look like gel nails or acrylic nails and last up to two weeks and can be reused up to four times

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Naild

Location

Berlin, Germany

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Solution

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Testimonial

Worked very fast and was helpful with other stuff, too. Very good Communication.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Naild

Details

Setup

Multi-Channel Retailing
Enterprise Features
PCI Data Security Standard
Cross Platform Content

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Impulsive Purchasing Behavior
Efficient Local Fulfillment
Optimized Workflow
Enhanced Trust Signals

Features

Structure

Faster than average

87 %

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Props

Info

  • Responsive
  • Html5
  • CSS3
  • SEO score

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SEO

Score

81 %

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Improvements

Conversion rate

Cro

Infos

Info

Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update:

Category

UX & UI Design
Liquid
Json
Ecommerce

The Naild Features

A totally customized, unique experience
wrench Conversion Optimization brushSystem Integration mouseIterative Improvement statsReduced Delivery Friction
Live view —

Tailor-Made Shopify Plus

Naild had specific requirements regarding the features expected for their new e-commerce site. Over the course of several workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet user expectations.

All Naild UX and UI workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient navigation was created to guide users through their Naild purchasing journey.

The Naild company's main objective was to improve cro, roi, site performance and page load times compared to their previous ecommerce technical stack.

Workflow

Naild Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

Naild Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Naild
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceReviewShopifyShopify PLUS

Naild Gallery

Naild NAILD product page NAILD collection page

Strategy

1

Customer Journey

Analyzing how customers interact with Naild store and improving their experience.

2

System Integration

Ensure Naild product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Streamline Process

Seamless shopping experience across multiple platforms, including Naild, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Naild customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Naild customer service.

6

User Experience (UX/UI)

Improved Naild design and navigation to make shopping easier and more enjoyable.

Numbers

1

18 Custom Metafields

Store and display additional data beyond the standard fields.

2

6642 Media files

MediaFile API allows for more control over file management.

3

24 Templates

Defining structure can significantly boost sales, conversion rates.

4

14 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

13 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

6 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Naild Video

Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail . View article at Naild

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Reviews

Praep® US

Working with milo 3oneseven means less talking more solving. And you know you found a pro when he explains you the solution for a problem you even coul...

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Unique Style Racing

milo 3oneseven took the job and did excellent communication and work, quick and efficient, helping us to save money and resolve various concerns and co...

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DND Dice B2B

It was a pleasure working with milo 3oneseven. He provided the kind of service that one always hopes to receive, but seldom does. He was very fast to...

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TP Cosmetics

milo 3oneseven is a professional, super fast and talented partner who makes web design works easy and friendly to handle - even for rookies. Showing gr...

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Hill Gardens

Milo is prompt, professional and knowledgeable. He will do exactly what you ask of him and give you suggestions of items you didn't even know you need...

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Lingsik 香港零食大王

milo 3oneseven is the only expert who can clearly list out what the root cause that affects our website speed. And milo was very patient and good in so...

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Design

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert stores.