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Naild

Nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .

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  • Strategy
  • Solution
  • Visual
  • Media
Details
♥ & ☠ & Ecommerce &
Beauty

Client Review

Worked very fast and was helpful with other stuff, too. Very good Communication.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Naild
Beauty

Last update at 04 · 09 · by milo

‧‧‧ One of 669

Project

Ecommerce Shopify PLUS shop for Naild, featuring amazing, customized product info with manual related products, optimized collection & landing templates for Naild products.

The innovative NAILD Press-On nails look like gel nails or acrylic nails and last up to two weeks and can be reused up to four times

Service

  • Ecommerce Design & Development
  • Information architecture
  • Enhanced functionality
  • Experience Optimization
  • Mobile Optimization
  • Responsive Design
  • Frontend development
  • Consulting

Client

Naild

Location

Berlin, Germany

View Project Get in touch View all work View reviews

Result

  • Naild UX Organized Flow

    43% Performance Enhancement

    An effective store with Naild layout ensures an organized design flow that guides users seamlessly through the shopping journey.

  • Naild User Experience Improvement

    21% User Experience Improvement

    Prioritized Naild shop usability will ensure a seamless and fast user experience.

  • Naild optimal eCommerce setup

    15% Structure Enhancement

    Optimized Naild site structure makes it easy for visitors to find information and explore store products.

  • Naild Structured json Enhancement

    42% Sales Conversion Process

    Structured Naild data has a positive impact across the customer journey, from the research phase to converting a sale.

NAILD shopify  PLUS Seamless User Flow

NAILD shopify PLUS Seamless User Flow

Shopify PLUS shop for Naild,

Shopify PLUS shop for Naild,

Improved customer flow on Shopify Plus

Naild had specific requirements regarding the design expected for their new e-commerce store experience. Over the course of four workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet client expectations.

The Naild frictionless shopping workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient User Experience Optimization was created to guide customers through the Naild purchasing journey.

The Naild company's main objective was to improve cro, roi, site performance and frictionless shopping experience compared to their previous ecommerce technical stack.

Every Naild layout, ecommerce section, and customer interaction was developed to highlight Naild product features, communicate Naild services, and support meaningful customer engagement.
The vision behind Naild was to develop a digital ecommerce platform that reflects how a modern online storefront actually engages with their customers. Clarity over clutter and depth over decoration, because strong brands like Naild deserve efficient information architecture.

Unique Challenges

Design versatility
The design of Naild is created around principles of clarity, modularity, and storytelling with structure, interactions, and content hierarchy. Naild prioritizes usability and clarity.

Technical Storytelling
Translating advanced Naild product features into usable content that feels accessible and engaging required careful copy structure and layout decisions.

Balancing interactivity and performance
Rich visuals and animations needed to feel smooth and premium without compromising load times or usability. The result is a shop that feels structured, modern, and intuitive.

Solving problems

Modular sections
Features like technical specs, usable sections were built as independent modules that can be reordered, removed, or repurposed.

Scroll-based storytelling
Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

CMS-Driven architecture
Technical specifications, blog posts, and feature sections are all Shopify powered, allowing non-technical users to update content effortlessly.

Detailed Features

Strong visual hierarchy
Product landing pages with scroll-based interactions, Product tech sections using grid-style layouts for complex concepts.

Modular CMS-driven content
CMS-powered technical specs and FAQs, editorial Magazine system for brand storytelling.

Ecommerce efficiency
Predefinded and reusable sections that emphasize real-world use, integrated Shopify meta fields for dynamic content display.

Client Review

Worked very fast and was helpful with other stuff, too. Very good Communication.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Naild

Details

Setup

Mobile Optimization
Responsive Design
Visibility Strategy
System Integration

Balance

Snippet Schema Optimization
User Behavior Analysis
Analytics-Driven Improvement
Iterative Improvement

Structure

Impulsive Purchasing Behavior
Efficient Local Fulfillment
Optimized Workflow
Enhanced Trust Signals

Facts

Structure

Improved Integration

95 %

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Numbers

Analysis

  • + 52% Sharp Optimization
  • + 22% Economical Operation
  • + 33% Customer Retention

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SEO

Superior Visibility Score

85 %

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Improvements

Conversion rate

Cro

Statistics

Info

Nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .

Tech

Technology: Shopify
Type: Development
PCI Security Standard
Last Update: 09.04.26

Category

Frictionless Shopping Experience
Reduced Delivery Friction
Liquid
Json
Beauty

Naild Media

Ecommerce Shopify PLUS shop for Naild, featuring amazing, customized product info with manual related products, optimized collection & landing templates for Naild products. The innovative NAILD Press-On nails look like gel nails or acrylic nails and last up to two weeks and can be reused up to four times Service Ecommerce Design & Development Information…...

Beauty

Performance Results

Naild demonstrates how thoughtful Seamless User Flow can solve complex real-world challenges:

44%

Performance Improvement

45%

System Optimization

22%

Streamlined Flow

Let's talk

The Naild Figures

A brand driven unique experience

wrench User Experience Optimization brushResponsive Design mouseLong-term ROI Growth statsReduced Delivery Friction

Workflow

Naild Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


Naild Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Naild
User Feedback
Refinements
Maintenance Plan

BeautyCategory

The beauty sector includes professional services and aesthetic technologies.
BeautyEcommerceReviewShopifyShopify PLUS

Naild Visual


NAILD shopify  PLUS Seamless User Flow

NAILD shopify PLUS Seamless User Flow

Naild shopify  PLUS optimized Functionality

Naild shopify PLUS optimized Functionality

Shopify PLUS shop for Naild,

Shopify PLUS shop for Naild,

FAQ Questions

Answers to help you understand how work, collaboration, and results get delivered.

What services do you offer?

Delivering tailored ecommerce solutions including custom apps, conversion optimization, and full ecommerce store design and development aimed at boosting ecommerce functionality, optimized user experience, and high-converting ROI for online businesses.
Get to know services.

How does the collaboration process work?

It starts with a project definition to understand your vision. Then setting the site structure, design and devlopment, and refine them based on your feedback. Once the previous workflow is approved, the launch process is initiated.
View process.

What information do you need from me before starting?
Details like objectives, brand assets, preferred styles, target audience, and any reference materials that help understand your vision better. Start now.

How long does a project take?

Most projects are delivered in 4 to 8 weeks, however large migration projects tend to last up to 3 months.
View migration service.

What makes 3oneseven different from other agencies?

Featuring a five-star track record in the design, setup & optimization of ecommerce stores.
With over 500+ successfully launched ecommerce stores, milo 3oneseven offers end-to-end services in Shopify store design and development, including store migration (woo, Magento etc)
Meet milo.

Do you offer ongoing support?

Yes, providing full scale maintenance and growth plans for different areas with various packages tailored to your needs & expectations.
View all services.

Naild Strategy

1

User Experience Optimization

Analyzing how customers interact with Naild store and improving their experience.

2

Customer Experience

Ensure Naild product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Streamlined Process

Seamless shopping experience across multiple platforms, including Naild, mobile apps, and social media.

4

Reduced Friction

Loyalty programs, excellent Naild customer service, and personalized engagement to keep customers coming back.

5

ERP System Setup

Flow tools to enhance efficiency, from inventory management to Naild customer service.

6

Shopping Process

Improved Naild design and navigation to make shopping easier and more enjoyable.

Naild Tech Spec

1

12 Custom Metafields

Store and display additional data beyond the standard fields.

2

3115 Media files

MediaFile API allows for more control over file management.

3

27 Templates

Defining structure can significantly boost sales, conversion rates.

4

14 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

11 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

5 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

View Project View Reviews View All Work Get in touch

hey milo

About milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of ecommerce stores.

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Good design just works

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Projects

Delivering exceptional,beautiful
& high-converting ecommerce projects.

Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

Find out how

How

Starting with a project definition

Say how

Service

  • Building shops without limits
  • Ecommerce strategy
  • Restructure & double ROI
  • Shopify migration
  • Model Context Protocol
  • Principles of Information Design

Strategy

  • Smart Search and AI Agents
  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization
  • 3oneseven audit

Benefit

  • Strategic, step-by-step plan
  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement
  • Restructuring steps

Ready to build without limits?

Start your project with your infos on budget, contact information, ideas, and anything else you might like to talk about.

Let's talk

milo

3oneseven executes clarity, precision and converting performance - engineered to enhance ecommerce stores.

Get in touch
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★ ★ ★ ★ ★ 5.0 based on 143 reviews
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