♥ & ☠ & Shopify &
Ecommerce
Naild Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .
Ecommerce

Last update at 08 · 05 · by milo

‧‧‧ One of 630

Project

Shopify PLUS shop for Naild, featuring amazing, customized product info with manual related products, optimized collection & landing templates for Naild products.

The innovative NAILD Press-On nails look like gel nails or acrylic nails and last up to two weeks and can be reused up to four times

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Naild

Location

Berlin, Germany

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Solution

Live view —
NAILD product page NAILD collection page
Live view —

Tailor-Made Naild Shopify Plus

Naild had specific requirements regarding the conversion rate expected for their new e-commerce site design. Over the course of four workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet client expectations.

The Naild Long-term ROI Growth workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient Multilingual Implementation was created to guide customers through their Naild purchasing journey.

The Naild company's main objective was to improve cro, roi, site performance and frictionless shopping experience compared to their previous ecommerce technical stack.

Client Review

Worked very fast and was helpful with other stuff, too. Very good Communication.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Naild

Details

Setup

Multi-Channel Retailing
Enterprise Features
PCI Data Security Standard
Cross Platform Content

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Impulsive Purchasing Behavior
Efficient Local Fulfillment
Optimized Workflow
Enhanced Trust Signals

Facts

Structure

Improved Design

98 %

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Numbers

Analysis

  • + 47% Polished Design
  • + 37% Advanced Process
  • + 47% Frictionless Experience

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SEO

Refined Visibility Score

82 %

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Improvements

Conversion rate

Cro

Statistics

Info

Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .

Tech

Software: Shopify
Work: Development
PCI Security Standard
Last Update:

Category

Enhanced Functionality
Customer Retention
Liquid
Json
Ecommerce

The Naild Figures

A brand driven unique experience
wrench User Experience Optimization brushResponsive Design mouseLong-term ROI Growth statsFrictionless Shopping Experience

Workflow

Naild Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

Naild Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Naild
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceReviewShopifyShopify PLUS

Naild Showroom

Naild NAILD product page NAILD collection page

Strategy

1

User Experience Optimization

Analyzing how customers interact with Naild store and improving their experience.

2

Customer Experience

Ensure Naild product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Optimized Flow

Seamless shopping experience across multiple platforms, including Naild, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Naild customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Naild customer service.

6

User Experience (UX/UI)

Improved Naild design and navigation to make shopping easier and more enjoyable.

Numbers

1

6 Custom Metafields

Store and display additional data beyond the standard fields.

2

4529 Media files

MediaFile API allows for more control over file management.

3

10 Templates

Defining structure can significantly boost sales, conversion rates.

4

13 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

8 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

1 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Naild Media

Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail . View article at Naild

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Reviews

flip*flop

Working with milo 3oneseven was super effective and overall a great experience. The result of his work was an improved store design (based on his recom...

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Kühn, Günter Reichel & Björn Köhler

Sehr nette einfache Kommunikation. Hatten viele Sonderwünsche welche nicht einfach zu realisieren waren und waren froh dort milo an unserer Seite zu h...

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4 Brands

Great Service, milo!...

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Beatriz Larrea Nutrición Holística

Gracias por la gran colaboración en la creación y el mantenimiento de nuestra tienda online. Un desarrollador muy competente y profesional que sabe l...

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Jarmino

Dies ist der fünfte Online-Shop, den wir mit milo 3oneseven aufgebaut haben, und er ist ein absoluter Profi. Sein Wissen über Online-Shops und Shopif...

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Praep®

We simply loved the fact that working with milo means less talking more solving. And you know you found a pro when he explains you the solution for a p...

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Dieter Rams

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.