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Ecommerce
Naild Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .
Ecommerce

Last update at 03 · 02 · by milo

‧‧‧ One of 622

Project

Shopify PLUS shop for Naild, featuring amazing, customized product info with manual related products, optimized collection & landing templates for Naild products.

The innovative NAILD Press-On nails look like gel nails or acrylic nails and last up to two weeks and can be reused up to four times

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Naild

Location

Berlin, Germany

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Solution

Live view —
NAILD product page NAILD collection page
Live view —

Tailor-Made Shopify Plus

Naild had specific requirements regarding the features expected for their new e-commerce site. Over the course of several workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet user expectations.

All Naild UX and UI workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient navigation was created to guide users through their Naild purchasing journey.

The Naild company's main objective was to improve cro, roi, site performance and page load times compared to their previous ecommerce technical stack.

Client Review

Worked very fast and was helpful with other stuff, too. Very good Communication.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Naild

Details

Setup

Brand Centric Design
User Experience Optimization
Conversion Optimization
Fulfillment Integration

Balance

Long-term ROI Growth
Multilingual Implementation
Optimized Workflow
Scalable Operation

Structure

Frictionless Shopping Experience
Reduced Delivery Friction
Enhanced Flow tools for Efficiency
Seamless User Flow

Facts

Structure

Improved Strategy

84 %

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Numbers

Analysis

  • + 36% Visibility Strategy
  • + 31% Economical Operation
  • + 31% Optimized Workflow

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SEO

Improved Visibility Score

95 %

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Improvements

Conversion rate

Cro

Statistics

Info

Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail .

Tech

Software: Shopify
Work: Development
Multi-Channel Retailing
Last Update:

Category

Brand Research
Omnichannel Strategy
Liquid
Json
Ecommerce

The Naild Figures

A brand driven unique experience
wrench Conversion Optimization brushResponsive Design mouseMultilingual Implementation statsOptimized Workflow

Workflow

Naild Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

Naild Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Naild
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceReviewShopifyShopify PLUS

Naild Showroom

Naild NAILD product page NAILD collection page

Strategy

1

Conversion Optimization

Analyzing how customers interact with Naild store and improving their experience.

2

System Integration

Ensure Naild product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Optimized Flow

Seamless shopping experience across multiple platforms, including Naild, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Naild customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Naild customer service.

6

User Experience (UX/UI)

Improved Naild design and navigation to make shopping easier and more enjoyable.

Numbers

1

6 Custom Metafields

Store and display additional data beyond the standard fields.

2

4538 Media files

MediaFile API allows for more control over file management.

3

18 Templates

Defining structure can significantly boost sales, conversion rates.

4

10 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

9 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

6 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Naild Media

Naild Shopify PLUS store: The nails from NAILD are much thinner and more flexible, their statics have a natural progression to the natural nail . View article at Naild

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Reviews

Alpine IT

Questo era il secondo negozio che abbiamo installato insieme a Milo da 3oneseven. Era con noi fino in fondo e poteva risolvere tutti i problemi in modo...

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Smart Shop

Die Zusammenarbeit, sowie die Qualität der Arbeit von Milo war ausgezeichnet. Nicht nur wurden die gewünschten Änderungen umgesetzt, sondern Milo ha...

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Maison Berger

Es ist nun unser drittes Projekt und milo ist absoluter Profi was Shopify und Onlineshops angeht. Wir mußten uns an ziemlich viel Vorgaben unserer Mut...

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BeautéFinds

milo 3oneseven is so easy to work with! Fast reply, clear communication, and very proactive in looking for things to improve on my website. I have limi...

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Blanda Beauty

I am very satisfied with the work Milo 3oneseven did for me. Communication was quick and repsonsive. He was focused on the task and was not as many oth...

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TP Cosmetics

milo 3oneseven ist ein professioneller, superschneller und talentierter Partner, der das Arbeiten mit Webdesign einfach und freundlich gestaltet - auch...

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Design

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.