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FUNK eyewear

FUNKeyewear is a glasses factory owned by 2 designers with 5 optical stores. Lots of creative minds. FUNK in Kinsau,…

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Ecommerce
FUNK eyewear FUNKeyewear is a glasses factory owned by 2 designers with 5 optical stores. Lots of creative minds. FUNK in Kinsau, Bavaria, is one of the last real eyewear manufacturers in Germany.
Ecommerce

Last update at 03 · 06 · by milo

‧‧‧ One of 631

Project

German Shopify store for the FUNK brand: FUNKeyewear is a glasses factory owned by 2 designers with 5 optical stores. Lots of creative minds. FUNK in Kinsau, Bavaria, is one of the last real eyewear manufacturers in Germany.

FUNKeyewear features fully customized Shopify product page with builtin interaction sections with specialized products, optimized collection & landing templates for FUNKeyewear products.

FUNK. Eine Brillenmanufaktur. Zwei Designer. Fünf Optik Stores. Viele kreative Köpfe. FUNK im bayerischen Kinsau ist eine der letzten echten Brillenmanufakturen in Deutschland. Hier entstehen Brillen nach traditioneller Handwerkskunst mit hohem Qualitätsanspruch und nachhaltiger Prämisse.

Service

Web Development
Shopify Development
Frontend development
Consulting

Client

FUNKeyewear

Location

Kinsau, Bavaria

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Solution

Live view —
  • FUNK eyewear UX Organized Flow

    35% Performance Improvement

    An effective ecommerce store with FUNK eyewear layout ensures an organized design flow that guides users seamlessly through the shop.

  • FUNK eyewear User Experience Improvement

    41% User Experience Optimization

    Prioritized ecommerce shop usability with FUNK eyewear will ensure a seamless and fast user experience.

  • FUNK eyewear optimal eCommerce setup

    31% Streamlined Workflow Process

    Optimized store navigation with FUNK eyewear makes it easy for visitors to find information and explore store products.

  • FUNK eyewear Structured json Enhancement

    25% System Optimization

    Structured data has a positive impact with FUNK eyewear across the customer journey, from the research phase to converting a sale.

FUNKeyewear Refine Tech Specs FUNKeyewear Kinsau, Bavaria
Live view —

Omnichannel Shopify

An omnichannel approach changes everything; FUNK eyewear reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

FUNK eyewear now has a real-time, aggregated view of their effective omnichannel marketing. The FUNK eyewear aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The FUNK eyewear result is a marketing operation that's more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Every FUNK eyewear layout, ecommerce section, and customer interaction was created to highlight FUNK eyewear product features, communicate FUNK eyewear services, and support meaningful customer engagement.
The vision behind FUNK eyewear was to develop a digital ecommerce platform that reflects how a modern online storefront actually engages with their customers. Clarity over clutter and depth over decoration, because strong brands like FUNK eyewear deserve efficient information architecture.

Unique Challenges

Structure versatility
The design of FUNK eyewear is built around principles of clarity, modularity, and storytelling with structure, interactions, and content hierarchy. FUNK eyewear prioritizes usability and clarity.

Technical Storytelling
Translating advanced FUNK eyewear product features into usable content that feels accessible and engaging required careful copy structure and layout decisions.

Balancing interactivity and performance
Rich visuals and animations needed to feel smooth and premium without compromising load times or usability. The result is a shop that feels structured, modern, and intuitive.

Solving problems

Modular sections
Features like technical specs, usable sections were built as independent modules that can be reordered, removed, or repurposed.

Scroll-based storytelling
Interactive elements such as image sequences and feature reveals are driven by scroll, creating engagement without forcing users into fixed timelines.

CMS-Driven architecture
Technical specifications, blog posts, and feature sections are all Shopify powered, allowing non-technical users to update content effortlessly.

Detailed Features

Strong visual hierarchy
Product landing pages with scroll-based interactions, Product tech sections using grid-style layouts for complex concepts.

Modular CMS-driven content
CMS-powered technical specs and FAQs, editorial Magazine system for brand storytelling.

Ecommerce efficiency
Predefinded and reusable sections that emphasize real-world use, integrated Shopify meta fields for dynamic content display.

Details

Setup

Brand Centric Design
User Experience Optimization
Conversion Optimization
Fulfillment Integration

Balance

Snippet Schema Optimization
User Behavior Analysis
Analytics-Driven Improvement
Iterative Improvement

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Facts

Structure

Improved Strategy

83 %

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Numbers

Analysis

  • + 67% Visibility Strategy
  • + 42% Methodical Improvement
  • + 42% Advanced Delivery

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SEO

Optimized Visibility Score

77 %

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Improvements

Conversion rate

Cro

Statistics

Info

FUNKeyewear is a glasses factory owned by 2 designers with 5 optical stores. Lots of creative minds. FUNK in Kinsau, Bavaria, is one of the last real eyewear manufacturers in Germany.

Tech

Software: Shopify
Work: Development
Analytics & reporting
Last Update: 06.03.26

Category

Enhanced Functionality
Customer Retention
Liquid
Json
Ecommerce

The FUNK eyewear Figures

A brand driven unique experience
wrench Conversion Optimization brushSystem Integration mouseMultilingual Implementation statsFrictionless Shopping Experience

Workflow

FUNK eyewear Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design

FUNK eyewear Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch FUNK eyewear
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceShopify

FUNK eyewear Showroom

funk eyewear Quality Assurance FUNKeyewear Refine Tech Specs FUNKeyewear Kinsau, Bavaria

Strategy

1

User Experience Optimization

Analyzing how customers interact with FUNK eyewear store and improving their experience.

2

Visibility Strategy

Ensure FUNK eyewear product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Omnichannel Strategy

Seamless shopping experience across multiple platforms, including FUNK eyewear, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent FUNK eyewear customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to FUNK eyewear customer service.

6

User Experience (UX/UI)

Improved FUNK eyewear design and navigation to make shopping easier and more enjoyable.

Numbers

1

28 Custom Metafields

Store and display additional data beyond the standard fields.

2

3528 Media files

MediaFile API allows for more control over file management.

3

11 Templates

Defining structure can significantly boost sales, conversion rates.

4

13 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

10 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

4 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

FUNK eyewear Media

FUNKeyewear is a glasses factory owned by 2 designers with 5 optical stores. Lots of creative minds. FUNK in Kinsau, Bavaria, is one of the last real eyewear manufacturers in Germany. View article at FUNK eyewear

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About milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

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Service

  • Ecommerce strategy
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Strategy

  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization

Benefit

  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement

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3oneseven design with clarity, precision and converting performance - engineered to enhance Shopify ecommerce stores.

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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.