♥ & ☠ & Shopify &
B2B
Curly Angels Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS.
B2B

Last update at 17 · 04 · by milo

‧‧‧ One of 624

Project

Shopify PLUS store for Curly Angels is a holistic, vegan hair care line for curly and wavy hair. Curly Angels is a DTC & B2B store running on Shopify PLUS.

Curly Angels is inspired by our curly haired Caribbean beauty, Ellie Jones. She herself is blessed with multicultural curls, as she puts it, and was struggling to find products which bring out the best in her curls. The products needs to be lightweight enough to enhance and define her lighter hair, but but also provide nourishment and slip to care and detangle her afro heritage curls.

Producing within the EU boarders also helps keeping the transportation routes short and thus reduces the carbon footprint, because we don`t own the earth, we borrowed it form our children.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Blessed be your curls

Location

Zug, Schweiz

curly angels on shopify  PLUS Curly Angels homepage

Tailor-Made Shopify Plus

Curly Angels had specific requirements regarding the features expected for their new e-commerce site. Over the course of several workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet user expectations.

All Curly Angels UX and UI workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient navigation was created to guide users through their Curly Angels purchasing journey.

The Curly Angels company's main objective was to improve cro, roi, site performance and page load times compared to their previous ecommerce technical stack.

Client Review

Working with milo 3oneseven is an absolute pleasure! He has an incredible depth of knowledge about Shopify and always finds the perfect solution. His speed, reliability, and attention to detail are truly outstanding. We’ve been collaborating with Milo for a while now, and he has become our go-to expert for everything related to our shops. From setups and transfers to troubleshooting and beyond—anything we lack the know-how for, Milo handles seamlessly and exceptionally well. Honestly, every team needs a Milo!

Client rating: 5.0 5.0

Curly Angels

Details

Setup

Brand Centric Design
User Experience Optimization
Conversion Optimization
Fulfillment Integration

Balance

Snippet Schema Optimization
User Behavior Analysis
Analytics-Driven Improvement
Iterative Improvement

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Facts

Structure

Improved Strategy

98 %

Numbers

Analysis

  • + 42% Sharp Optimization
  • + 52% Advanced Process
  • + 24% Frictionless Experience

SEO

Optimized Visibility Score

91 %

Improvements

Conversion rate

Cro

Statistics

Info

Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS.

Tech

Software: Shopify
Work: Development
PCI Security Standard
Last Update:

Category

Brand Research
Omnichannel Strategy
Liquid
Json
B2B

Workflow

Curly Angels Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


Curly Angels Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Curly Angels
User Feedback
Refinements
Maintenance Plan

B2BCategory

Build your B2B business with 3oneseven & a proven five-star track record in the design, setup & optimization of B2B stores.

Curly Angels Showroom


Strategy

1

Customer Journey

Analyzing how customers interact with Curly Angels store and improving their experience.

2

Local Marketing

Ensure Curly Angels product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Omnichannel Strategy

Seamless shopping experience across multiple platforms, including Curly Angels, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Curly Angels customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Curly Angels customer service.

6

User Experience (UX/UI)

Improved Curly Angels design and navigation to make shopping easier and more enjoyable.

Numbers

1

27 Custom Metafields

Store and display additional data beyond the standard fields.

2

5324 Media files

MediaFile API allows for more control over file management.

3

31 Templates

Defining structure can significantly boost sales, conversion rates.

4

9 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

9 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

11 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Curly Angels Media

Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS. View article at Curly Angels

Reviews

Nolae NL

Het was erg prettig om met milo 3oneseven samen te werken. Dankzij de eenvoudige en directe communicatie konden we onze doelstellingen duidelijk omschr...

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Asandri

Wir sind mit dem Service sehr zufrieden und können Milo nur weiterempfehlen. Unsere Fragen und Anliegen wurden rasch und sehr gut beantwortet und dann...

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Lantern Press

milo 3oneseven was such a pleasure to work with. He quickly identified the issues we were experiencing with our website site speed and offered several ...

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Shannon Iris

milo´s design style strikes an amazing balance between effective and artistic. She was able to capture my aesthetic desires exactly while creating a d...

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4 Brands

Great Service, milo!...

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Alpine

milo 3oneseven ist ein wahrer Profi. Sehr höflich, 100% kundenorientiert und vor allem brillant bei der Arbeit. Während des Designprozesses stand er...

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3oneseven
3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.