milo 3oneseven
  • About
  • Work
  • Contact
Skip to content

Curly Angels

Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS.

  • Features
  • Details
  • Strategy
  • Solution
  • Gallery
  • Video
Details
♥ & ☠ & Shopify &
B2B
Curly Angels Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS.
B2B

Last update at 17 · 04 · by milo

‧‧‧ One of 630

Project

Shopify PLUS store for Curly Angels is a holistic, vegan hair care line for curly and wavy hair. Curly Angels is a DTC & B2B store running on Shopify PLUS.

Curly Angels is inspired by our curly haired Caribbean beauty, Ellie Jones. She herself is blessed with multicultural curls, as she puts it, and was struggling to find products which bring out the best in her curls. The products needs to be lightweight enough to enhance and define her lighter hair, but but also provide nourishment and slip to care and detangle her afro heritage curls.

Producing within the EU boarders also helps keeping the transportation routes short and thus reduces the carbon footprint, because we don`t own the earth, we borrowed it form our children.

Service

Web Development Shopify Development
Frontend development
Consulting

Client

Blessed be your curls

Location

Zug, Schweiz

View Project Get in touch View all work View reviews

Solution

Live view —
  • Curly Angels UX Organized Flow

    26% Performance Setup Flow

    An effective ecommerce store with Curly Angels layout ensures an organized design flow that guides users seamlessly through the shop.

  • Curly Angels User Experience Improvement

    24% User Experience Optimization

    Prioritized ecommerce shop usability with Curly Angels will ensure a seamless and fast user experience.

  • Curly Angels optimal eCommerce setup

    16% Structure Enhancement

    Optimized store navigation with Curly Angels makes it easy for visitors to find information and explore store products.

  • Curly Angels Structured json Enhancement

    24% Sales Conversion Process

    Structured data has a positive impact with Curly Angels across the customer journey, from the research phase to converting a sale.

curly angels on shopify  PLUS Curly Angels homepage
Live view —

Tailor-Made Curly Angels Shopify Plus

Curly Angels had specific requirements regarding the improvement expected for their new e-commerce store experience. Over the course of three workshops, milo 3oneseven defined the functional and technical scope to meet the requirements and meet client expectations.

The Curly Angels Long-term ROI Growth workshops were conducted using a mobile-first approach to meet current usage patterns, clear & efficient Analytics-Driven Improvement was created to guide customers through their Curly Angels purchasing journey.

The Curly Angels company's main objective was to improve cro, roi, site performance and frictionless shopping experience compared to their previous ecommerce technical stack.

Client Review

Working with milo 3oneseven is an absolute pleasure! He has an incredible depth of knowledge about Shopify and always finds the perfect solution. His speed, reliability, and attention to detail are truly outstanding. We’ve been collaborating with Milo for a while now, and he has become our go-to expert for everything related to our shops. From setups and transfers to troubleshooting and beyond—anything we lack the know-how for, Milo handles seamlessly and exceptionally well. Honestly, every team needs a Milo!

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Curly Angels

Details

Setup

Mobile Optimization
Responsive Design
Visibility Strategy
System Integration

Balance

Application Interface design
Brand Strategy
ERP Implementation
Information Architecture

Structure

Brand Research
Omnichannel Strategy
Enhanced Functionality
Customer Retention

Facts

Structure

Improved System

97 %

More Projects

Numbers

Analysis

  • + 24% Sharp Optimization
  • + 57% Advanced Process
  • + 23% Advanced Delivery

More Projects

SEO

Optimized Visibility Score

94 %

More Projects

Improvements

Conversion rate

Cro

Statistics

Info

Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS.

Tech

Software: Shopify
Work: Development
Multi-Channel Retailing
Last Update: 04.17.26

Category

Frictionless Shopping Experience
Reduced Delivery Friction
Liquid
Json
B2B

The Curly Angels Figures

A brand driven unique experience

wrench Fulfillment Integration brushResponsive Design mouseLong-term ROI Growth statsFrictionless Shopping Experience

Workflow

Curly Angels Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


Curly Angels Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Curly Angels
User Feedback
Refinements
Maintenance Plan

B2BCategory

Build your B2B business with 3oneseven & a proven five-star track record in the design, setup & optimization of B2B stores.
B2BEcommerceReviewShopifyShopify PLUSWholesale

Curly Angels Showroom


Curly Angels front page Curly Angels Conversion Rate Optimization (CRO) & Data-Driven Decisions Curly Angels homepage curly angels on shopify  PLUS

Strategy

1

User Experience Optimization

Analyzing how customers interact with Curly Angels store and improving their experience.

2

Customer Experience

Ensure Curly Angels product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Seamless Experience

Seamless shopping experience across multiple platforms, including Curly Angels, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Curly Angels customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Curly Angels customer service.

6

User Experience (UX/UI)

Improved Curly Angels design and navigation to make shopping easier and more enjoyable.

Numbers

1

25 Custom Metafields

Store and display additional data beyond the standard fields.

2

4233 Media files

MediaFile API allows for more control over file management.

3

24 Templates

Defining structure can significantly boost sales, conversion rates.

4

4 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

15 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

7 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Curly Angels Media

Curly Angels is a holistic, vegan hair care line DTC & B2B store running on Shopify PLUS. View article at Curly Angels

View Project View Reviews View All Work Get in touch

Meet milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

milo 3oneseven

About milo

Say hello

Talk

  • LinkedIn
  • Tiktok
  • Medium

Visit

  • Codepen
  • GitHub
  • Shopify

Follow

  • YouTube
  • Instagram
  • Pinterest

Good design just works

Find out more

Projects

Delivering exceptional,beautiful
& high-converting ecommerce projects.

Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

Find out how

How

Starting with a project definition

Say how

Service

  • Ecommerce strategy
  • Restructure & double ROI
  • Shopify migration
  • Model Context Protocol

Strategy

  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization

Benefit

  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement

milo

3oneseven design with clarity, precision and converting performance - engineered to enhance Shopify ecommerce stores.

Get in touch
'26
♥ & ☠ & 3oneseven &
Made with style,♥, + 💀.
Copyright © 2026 milo 3oneseven
★ ★ ★ ★ ★ 5.0 based on 143 reviews
3oneseven uses one cookie to improve your experience.
View Info. OK
3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.