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Authentic FC

Authentic FC with a powerful Ecommerce webshop for international but England based football merchandise.

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♥ & ☠ & Shopify &
Ecommerce
Authentic FC Authentic FC with a powerful Ecommerce webshop for international but England based football merchandise.
Ecommerce

Last update at 07 · 05 · by milo

‧‧‧ One of 630

Project

Authentic FC approached 3oneseven to built a powerful Shopify Ecommerce webshop for their international but England based football merchandise.
The custom Shopify shop site is designed & developed with a custom Shopify template, as Shopify webapp & enhanced with html5 effects, a mobile & tablet version, thus responsive website with custom Shopify templates.

Development included several multimedia social modules, custom Shopify modules, IE compability as well as mobile versions displayed with mediaqueries.

Category

Shopify, Web Development Design
Development
UI / UX Design

Client

Craig Johnson

View Project Get in touch View all work View reviews

Solution

Live view —
  • Authentic FC UX Organized Flow

    33% Performance Improvement

    An effective ecommerce store with Authentic FC layout ensures an organized design flow that guides users seamlessly through the shop.

  • Authentic FC User Experience Improvement

    45% User Experience Improvement

    Prioritized ecommerce shop usability with Authentic FC will ensure a seamless and fast user experience.

  • Authentic FC optimal eCommerce setup

    45% Structure User Flow

    Optimized store navigation with Authentic FC makes it easy for visitors to find information and explore store products.

  • Authentic FC Structured json Enhancement

    23% Original Content Boost

    Structured data has a positive impact with Authentic FC across the customer journey, from the research phase to converting a sale.

authentic shop Authentic FC store
Live view —

Omnichannel Shopify

An omnichannel approach changes everything; Authentic FC reclaimed its brand and customer experience across all channels, and to synchronize all marketing efforts directly within Shopify.

Authentic FC now has a real-time, aggregated view of their effective omnichannel marketing. The Authentic FC aggregated perspective allows making smarter, faster decisions: all in one consolidated view.

The Authentic FC result is a marketing operation that's more efficient, more responsive, and more effective: no longer managing separate channels but orchestrating a cohesive strategy that meets customers demands.

Client Review

3oneseven did a great job on my Shopify website and I can't recommend them highly enough. Very happy with the design and implementation of my store.

Client rating: 5.0 ★ ★ ★ ★ ★ 5.0

Authentic FC

Details

Setup

Mobile Optimization
Responsive Design
Visibility Strategy
System Integration

Balance

Snippet Schema Optimization
User Behavior Analysis
Analytics-Driven Improvement
Iterative Improvement

Structure

Impulsive Purchasing Behavior
Efficient Local Fulfillment
Optimized Workflow
Enhanced Trust Signals

Facts

Structure

Improved Integration

91 %

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Numbers

Analysis

  • + 15% Sharp Optimization
  • + 31% Long-term Growth
  • + 46% Customer Retention

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SEO

Enhanced Visibility Score

47 %

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Improvements

Conversion rate

Cro

Statistics

Info

Authentic FC with a powerful Ecommerce webshop for international but England based football merchandise.

Tech

Software: Shopify
Work: Development
Cross Platform Content
Last Update: 05.07.26

Category

Enhanced Functionality
Customer Retention
Liquid
Json
Ecommerce

The Authentic FC Figures

A brand driven unique experience

wrench User Experience Optimization brushMobile Optimization mouseLong-term ROI Growth statsFrictionless Shopping Experience

Workflow

Authentic FC Process

1

Definition

Interview
Project Brief
Personas
Tech Specs
Project Timeline
Initial Planning

2

Structure

Content
Functionality
Site Diagram
Page Diagram
Wireframes
Tech Components

3

Visuals

Draft Visuals
Feedback
Refine Design
Feedback
Refine Design
Select Design


Authentic FC Setup

4

Development

Confirmation
Refine Tech Specs
Review
Adjust Project Timeline
Development
Integration

5

Test & Refine

Quality Assurance Testing
Priority Issues
Refinements
Browser Issues
Mobile Issues

6

Launch

Production Style Guide
Launch Authentic FC
User Feedback
Refinements
Maintenance Plan

EcommerceCategory

A designer, developer & ecommerce consultant with a proven five-star track record in the design, setup & optimization of ecommerce stores.
EcommerceGamingReviewShopify

Authentic FC Showroom


authentic shop Authentic FC Authentic FC store

Strategy

1

User Experience Optimization

Analyzing how customers interact with Authentic FC store and improving their experience.

2

Local Marketing

Ensure Authentic FC product descriptions, images, and specifications are clear and compelling to increase conversions.

3

Streamline Process

Seamless shopping experience across multiple platforms, including Authentic FC, mobile apps, and social media.

4

Customer Retention

Loyalty programs, excellent Authentic FC customer service, and personalized engagement to keep customers coming back.

5

Streamline Process

Flow tools to enhance efficiency, from inventory management to Authentic FC customer service.

6

User Experience (UX/UI)

Improved Authentic FC design and navigation to make shopping easier and more enjoyable.

Numbers

1

16 Custom Metafields

Store and display additional data beyond the standard fields.

2

3520 Media files

MediaFile API allows for more control over file management.

3

12 Templates

Defining structure can significantly boost sales, conversion rates.

4

10 Ecommerce Functions

Functions are configured with GraphQL schemas defining the input data, logic.

5

10 Custom Apps

Customized Shopify backend logic by injecting custom code into specific parts.

6

1 Data Analytics

Essential tool for monitoring best-selling products, making data-driven decisions.

Authentic FC Media

Authentic FC with a powerful Ecommerce webshop for international but England based football merchandise. View article at Authentic FC

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Meet milo

milo 3oneseven, a designer, developer & ecommerce consultant with a five-star track record in the design, setup & optimization of Shopify shops.

milo 3oneseven

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Projects

Delivering exceptional,beautiful
& high-converting ecommerce projects.

Result

Design with clarity, precision and converting performance - engineered to enhance ecommerce stores.

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How

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Service

  • Ecommerce strategy
  • Restructure & double ROI
  • Shopify migration
  • Model Context Protocol

Strategy

  • Brand-Centric Design
  • Information Architecture
  • Conversion Optimization
  • Content Localization

Benefit

  • Complex SKU management
  • Global market expansion
  • Holistic Ecommerce Approach
  • 98% ROI Improvement

milo

3oneseven design with clarity, precision and converting performance - engineered to enhance Shopify ecommerce stores.

Get in touch
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Copyright © 2026 milo 3oneseven
★ ★ ★ ★ ★ 5.0 based on 143 reviews
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3oneseven's design principles work at the intersection of the timeless design theory (Rams, Bauhaus thinking) and pragmatic ecommerce execution - beautiful, honest, fast, and built to convert Shopify stores.