Neo is told to follow the white rabbit in the science fiction film The Matrix.
The Matrix was a co-production of Warner Bros. Studios and Australian Village Roadshow Pictures, and all but a few scenes were filmed at Fox Studios in Sydney, Australia, and the city itself. Recognisable landmarks were not included in order to maintain the setting of a generic American city. Nevertheless, the Sydney Harbour Bridge, Martin Place and a Commonwealth Bank branch are visible in some shots. Subtle nods were included to Chicago, Illinois, the home city of the directors, through place names, city maps, and a subtly placed picture of the Sears Tower.
The character Neo lives in the world of the Matrix, an illusory construct in which humans are neurally connected to a gigantic computer system which simulates the world of the late 20th century. This system has been developed by intelligent machines to keep the human population as tools for the machines survival - the machines use human energy as their energy source, their previous solar energy source having been cut off by humans during the war between the humans and the machines.
The White Rabbit appears at the very beginning of Alice's Adventures in Wonderland, in chapter one, wearing a waistcoat, and muttering "Oh dear! Oh dear! I shall be too late!". Alice follows him down the rabbit hole into Wonderland.
Dujour had a tattoo of a white rabbit on her shoulder in The Matrix
Both Hope (in Burning Hope) and Tiera (as a child in A Life Less Empty) had a white rabbit stuffed toy