Fashion photographer Rankin devoted a book entirely to Rosie Huntington Whiteley entitled Ten Times Rosie. Rankin opined that Huntington-Whiteley brought something different to modelling:
We’ve been looking at very, very skinny, almost masculine girls for a long time. [Rosie] really is the model of the moment. She’s the actress of the moment. She’s definitely going to become something much, much bigger.
Make-up artist Ruby Hammer, who has worked with Huntington-Whiteley for years, described her as the quintessential English rose.