dieter rams: less, but better

Last update at 22 · 08 · by milo

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Dieter Rams’ designs also stretched beyond the world of consumer electronics. In 1957 he designed the revered 606 universal shelving system for Vitsœ, which has been in continuous production ever since. Easy to assemble, its modular system allowed for endless variations and could be adapted to fit anywhere.

In 1962, Rams even developed a new hi-fi series, the Audio 1, to fit snugly into the 606 system; a seamless continuation of his coherent ‘family’ of Braun products.

Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.