The new museum enlightens the visitor in an impressive, clear, and interesting manner about the entire history of what is now Dr. Ing. h.c. F. Porsche AG. Production cars have been just as important to the name recognition of the Porsche brand as many vehicles designed specifically for racing. Porsche designs have had an impact on individual mobility even in the early years of motorization.
The exhibition layout provides separate exhibit areas for the two periods before and after 1948. “Porsche Idea,” "Product History,” and “Thematic Islands” are the three core elements of the museum concept. Visitors making their way through the exhibition will often find these three main elements thematically interlinked.
The “Porsche Idea“ section focuses on specific, trailblazing technical solutions for interesting challenges from nearly all areas of mobility. Visitors can learn about the values, motivation, and philosophy driving the company throughout its history and to its ultimate success.