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Petra Němcová gained attention outside the fashion industry after featuring on the cover of the 2003 Sports Illustrated Swimsuit Issue, from a shoot in Barbados by Walter Iooss. She also appeared in the 2002, 2003, 2004, 2005 and 2006 editions.
She was the object/subject of Joanne Gair's body painting work. In January 2015 Němcová replaced Abbey Clancy as the face of Ultimo underwear.