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The design for the original vehicle was started in 1947 by Maurice Wilks. It was simply called Land Rover (the terms “Series” and “Defender” are retroactive and only introduced in the 1990s). Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey, working in conjunction with his brother Spencer who was the managing director of Rover.

The design was influenced by the Jeep and the prototype, later nicknamed Centre Steer, was built on a Jeep chassis and axles. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis. Early vehicles like the Series I were field-tested at Long Bennington and designed to be field-serviced.

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Info

Land Rover series
ManufacturerRover Company (1948-1967)
British Leyland (1968-1983)
Production1948–1985
AssemblySolihull, England
Body and chassis
ClassOff-road vehicle
LayoutFR layout/All-wheel drive
Chronology
SuccessorLand Rover Ninety & One Ten / Defender
Video
Luxury SUV

Land Rover

Land Rovers were manufactured primarily at the Solihull plant, near Birmingham, but production of the Freelander was moved to the Halewood Body & Assembly plant near Liverpool, a former Ford car plant. The Freelander is also assembled in Knock-down kit (CKD) form at Land Rover’s facility in Pune, India. As of 2015, the company continued to expand by building locally in India as well as increasing the number of models made at JLR’s Chikhali facility near Pune to include the Discovery Sport and Evoque.

Automobile

An automobile is a wheeled motor vehicle used for transportation. Most definitions of car say they run primarily on roads, seat one to eight people, have four tires, and mainly transport people rather than goods.
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