Last update at 29 · 04 · by milo‧‧‧ One of 808
Borrowing from the principles of De Stijl, Sutnar’s work had a reduction to primary colors, straight lines, and an overall harmony of irregular text alignment. His strong use of diagonal elements, typography and imagery more strongly conveys his design style to be classified as Constructivism. Space is divided into white and black areas and consist of elements with symbolism.
Catalog Design Progress by Sutnar and Holm solved sales and advertising problems by focusing on product information and “living standards” of all forms of information design. It was based on the idea that logical compositions would enable quick access to common information. Composed of four parts, it begins with patterns influenced by industrialization, such as street patterns and transportation. Part two features visual features of design, typography, pictures, charts, and covers.
Color, shape, and size are used as tools to direct eye movement. Part three directs structural or layout features, i.e., page, catalog, and file organization. The last part is devoted to fundamental design principles: form and flow.