Last update at 23 · 08 · by milo

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When explaining why he thinks implanting an idea is not possible, Arthur says 'don't think about elephants' to actually make Saito think of them and thus 'insert' an idea into his mind. The line is a reference to the title of a famous cognitive semantics book, 'Don't Think of an Elephant' by George Lakoff. The book describes conceptual framing, the use of certain words to literally insert certain ideas about a subject into the listener's mind in a surreptitious way, e.g. implanting the idea that taxes are a bad thing by using the phrase 'tax relief'.

Inception dream




$ 160.500.000


Director: Christopher Nolan

  • Runtime 148 min
  • Length 4037 m
  • Format 35 mm
  • Sound Dolby



$ 825.400.000

Rating: by milo

Cinema, short for cinematography, is often used to refer to the industry of films and filmmaking or to the art of filmmaking itself. The contemporary definition of cinema is the art of simulating experiences to communicate ideas, stories, perceptions, feelings, beauty or atmosphere.


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