A good illustration should be seductive. Sexy. capture views, wakes up interest, makes appetite for more. The spectator gets the feeling. Illustration is a process of common transfer of written, thought and spoken words in a visual counterpart, which on the one hand substitutes and complements the contents, on the other hand enriches them and offers the spectator additional, direct access to the subject. Illustration should be about creating expectations and to fulfill them simultanesously.