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H.C. Dieter Rams is a German industrial designer and retired academic closely associated with the consumer products company Braun and the functionalist school of industrial design. His unobtrusive approach and belief in less but better design generated a timeless quality in his products and have influenced the design of many products, which also secured Rams worldwide recognition and appreciation.

Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.

Dieter Rams

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