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Dries Van Noten works and lives in Antwerp, but his brand has shops in multiple locations worldwide. The first, opening in Antwerp in 1989, was Het Modepaleis. Shop openings in Hong Kong and Tokyo followed. In early 2007, a shop was opened in Paris, decorated with antiques collected by Van Noten and his partner Patrick Vangheluwe, followed ten months later by a shop in Singapore.
The Dries Van Noten brand does not offer haute couture, all of its designs are ready to wear and available at retail:
I'm a little naive but I don't like the idea of showing things that you don't sell in a store
Dries Van Noten's work is said to be characterized by use of prints, colors, original fabrics and layering.