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Dieter Rams is aware of his status as a historical figure. He is fifty-seven now, white-haired, and heavier than the intense, long-faced young architecture graduate who came to product design virtually by chance in 1955. He is prouder of the aspects of his designs that complicated.

Besides, the severity of geometrical abstraction in appliances must often be compromised by the more complex shapes that are better adapted to the human body. Thus, Braun’s electric razors retain the memory of a geometric grid in their rubbery, dimpled surfaces, but they are shaped to fit the hand and meet the chin. Likewise, Braun’s vertical handblender, a real ugly duckling, makes sense only when you hold it and feel how well balanced and easy to use it is.

Rams has often compared the products he shapes to a good English butler.

“Only millionaires can afford servants today, and these products are the butlers of today. They should be there when you need them and in the background when you don’t.”

Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.

Dieter Rams

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