A protégé of Dieter Rams, Dietrich Lubs was responsible for some of Braun's most influential products. Lubs joined the Braun team in 1962, only the year after Rams was appointed head of design. The German industrial designer later become deputy head of design for the brand, and was behind iconic designs such as the 4861 wall clock, the AW 10 wristwatch and the ET 55 calculator.
Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.