Rams was the lead designer for the German household appliance company Braun. He has also been the active designer for German furniture company Vitsœ since his start there in 1959. His work includes more than 200 models and objects by Rams and his team, as well as contemporary designs inﬂuenced by his Ten Principles of Good Design, such as Apple computers.
Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.