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In August 1991, Moore appeared nude on the cover of Vanity Fair under the title More Demi Moore. Annie Leibovitz shot the picture while Moore was seven months pregnant with her daughter Scout LaRue, intending to portray anti-Hollywood, anti-glitz attitude.
Some retailers pulled the Vanity Fair issue from news stands, while others only sold it in a brown paper bag. The frankness of Leibovitz' portrayal of a pregnant sex symbol led to divided opinions, ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerments.
In order to play the coke addict, named Jules, in St. Elmo's Fire from 1985, Demi Moore had to sign a contract stipulating that she would stop her own alcohol and drug abuse, an agreement that caused her life to turn around.
Demi Moore was also one of three finalists for the lead in Flashdance (1983). No one could decide between the three, so a group of about 50 men were brought into a room, shown the three audition tapes and asked who they would want to sleep with the most. Jennifer Beals won by a landslide.
The cover sparked an intense controversy for Vanity Fair and Moore. It was widely discussed on television, radio, and in newspaper articles.
The frankness of Leibovitz's portrayal of a pregnant sex symbol led to divided opinions, ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerment.
The photograph was subject to numerous parodies, including the Spy magazine version which placed Moore's then-husband Bruce Willis' head on her body. In Leibovitz v. Paramount Pictures Corp., Leibovitz sued over one parody featuring Leslie Nielsen, made to promote the 1994 film Naked Gun 33⅓: The Final Insult. In the parody, the model's body was attached to what is described as "the guilty and smirking face" of Nielsen.
Moore was an investor in the Planet Hollywood chain of theme restaurants, along with Sylvester Stallone, Arnold Schwarzenegger, and former husband Bruce Willis. She was an executive producer of all three films in the Austin Powers franchise, as well as the interview series The Conversation for the Lifetime network.