In fashion the Bardot neckline (a wide open neck that exposes both shoulders) is named after her. Bardot popularized this style which is especially used for knitted sweaters or jumpers although it is also used for other tops and dresses.

Bardot is recognised for popularizing bikini swimwear in early films such as Manina (Woman without a Veil, 1952), in her appearances at Cannes and in many photo shoots.

Bardot also brought into fashion the choucroute (Sauerkraut) hairstyle (a sort of beehive hair style) and gingham clothes after wearing a checkered pink dress, designed by Jacques Esterel, at her wedding to Charrier.
She was the subject for an Andy Warhol painting.

In addition to popularizing the bikini swimming suit, Bardot has also been credited with popularizing the city of St. Tropez and the town of Buzios, Brazil, which she visited in 1964 with her boyfriend at the time, Brazilian musician Bob Zagury. A statue by Christina Motta honours Brigitte Bardot in Buzios, Brazil.

Bardot popularized the bikini in her early films such as Manina (1952) (released in France as Manina, la fille sans voiles). The following year she was also photographed in a bikini on every beach in the south of France during the Cannes Film Festival.

She gained additional attention when she filmed …And God Created Woman (1956) with Jean-Louis Trintignant (released in France as Et Dieu Créa La Femme). Bardot portrayed an immoral teenager cavorting in a bikini who seduces men in a respectable small-town setting. The film was an international success.

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The bikini was in the 1950s relatively well accepted in France but was still considered risqué in the United States. As late as 1959, Anne Cole, one of the United State’s largest swimsuit designers, said, “It’s nothing more than a G-string. It’s at the razor’s edge of decency.”
She also brought into fashion the choucroute (“Sauerkraut”) hairstyle (a sort of beehive hair style) and gingham clothes after wearing a checkered pink dress, designed by Jacques Esterel, at her wedding to Charrier.