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‘Less, but better.’ – With his unpretentious, functional, visually long-lived and at the same time highly aesthetic products, Dieter Rams contributed to shaping the image of post-war German design.

Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.

Dieter Rams

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