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Dieter Rams’ shift towards a more technical aesthetic was influenced, in part, by HfG student Herbert Lindinger’s thesis, a study on a modular audio system, submitted to the Braun Company through Hans Gugelot’s development group in ’58.

Dieter Rams is an industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design. His unobtrusive approach and belief in "less but better" design generated a timeless quality.

Dieter Rams

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