Brand or logo
According to wikipedia a brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Also "the" brand is a symbolic embodiment of all the information connected to a company, product or service and includes often an explicit logo, fonts, color schemes, symbols, which may be developed to represent implicit values, ideas, and even personality.

Personality..ahm, so this styled brand shows my personality too?