The museum shows BMW's technical development throughout the company's history. It contains engines and turbines, aircraft, motorcycles, and vehicles in a plethora of possible variations. In addition to actual models there are futuristic-looking, even conceptual studies from the past 20 years. The use of headphones and clever, often indirect lighting, lend the exhibition a largely peaceful atmosphere. The emphasis is on technical development and benefits of modernity. The building blends in with the exhibition concept.
Bayerische Motoren Werke AG, usually known under its abbreviation BMW, is a luxury vehicles, motorcycle, and engine manufacturing company founded in 1916.