The museum shows BMW's technical development throughout the company's history. It contains engines and turbines, aircraft, motorcycles, and vehicles in a plethora of possible variations. In addition to actual models there are futuristic-looking, even conceptual studies from the past 20 years. The use of headphones and clever, often indirect lighting, lend the exhibition a largely peaceful atmosphere. The emphasis is on technical development and benefits of modernity. The building blends in with the exhibition concept.