Forever an iconic symbol of the BENRUS brand, The Sky Chief, engineered in 1940, can be considered one of the greatest timepieces in history. Taking inspiration from its classic and simplistic design along with its known precision; this watch is the perfect homage to our past.


Designing often necessitates considering the aesthetic, functional, economic and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modeling, interactive adjustment, and re-design.
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