Beetlejuice is a comedy-fantasy film directed by Tim Burton: the plot revolves around a recently deceased young couple who become ghosts haunting their former home, and an obnoxious, devious ghost named Betelgeuse from the Netherworld.

According to Michael Keaton, the Betelgeuse character was described to him by director Tim Burton as having lived in every time period but no time period. Keaton used this as the jumping-off point to create the character with such features as a shock hairdo, mold makeup, and large teeth. He said that when he first showed up to the set as Betelgeuse the crew was chanting, Juice, Juice, Juice.

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Cinema, short for cinematography, is often used to refer to the industry of films and filmmaking or to the art of filmmaking itself. The contemporary definition of cinema is the art of simulating experiences to communicate ideas, stories, perceptions, feelings, beauty or atmosphere.
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