Alfa Romeo's logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan, and the biscione, a crowned viper swallowing a Moor - emblem of the House of Visconti, rulers of the city in the 14th century.

Alfa Romeo

Alfa Romeo Automobiles S.p.A., founded as A.L.F.A. (Anonima Lombarda Fabbrica Automobili, translating to Anonymous Lombard Automobile Factory in English) on June 24, 1910, in Milan.
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