Apart from the cool bags, the website is quite amazing: Crumpler, be sure to go to the flash version of Crumpler.
If you've got a weakness for original marketing strategies, and nothing against slightly "rude" humour, then you'll love it.
What is it all about? Cult bags and its advertising / marketing: the best and funniest online store (til now).
One last thing and one of the reasons that makes Crumpler stand out from the rest: BEWARE OF THE BEARDED LADY!