An insightful interview with Stefan Sielaff, Audi’s chief designer, who sheds some light on the design process.

Q . How hard is it these days to get the money you need to design good interiors with good materials?

A . I fight a lot to get what we want and what my team needs. I understand the management side. We have to earn money with our product. On the other hand, I want a nice product

Note: drove the beautiful TT Roadster this year already…